Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Advocacy Strategies and Approaches: A Resource Manual

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This resource manual and its companion, Advocacy Strategies and Approaches: A Training of Trainers Manual, have been developed for potential trainers of community-based organisations (CBOs) in the Hindu Kush-Himalayan region, as well as for advocates of mountain people. The Training Manual provides a guide for conducting training on advocacy applicable to a variety of mountain development issues and themes. The Resource Manual provides more in-depth material on the subjects contained in the training manual. The books are intended to provide clarity on the concept of advocacy and to help equip CBOs and their networks with tools, strategies, and techniques to help them as they assist mountain people articulate their needs and perspectives to governments, policy makers, and development organisations. Both manuals are intended to appeal to development practitioners and others interested in promoting people-centred and sustainable mountain development.

Sections include:
  • Front Matter
  • Chapter 1: Advocacy: An Introduction
  • Chapter 2: Policy Analysis
  • Chapter 3: Selection of Issues
  • Chapter 4: Advocacy Strategies
  • Chapter 5: Finalising Advocacy Strategies
  • Chapter 6: Advocacy Action Plan
  • Chapter 7: Implementation of the Advocacy Plan
  • Chapter 8: Synopses of Case Studies
  • Back Cover


The International Centre for Integrated Mountain Development (ICIMOD) is an independent regional knowledge, learning and enabling centre serving the eight regional member countries of the Hindu Kush-Himalayas – Afghanistan, Bangladesh, Bhutan, China, India, Myanmar, Nepal, and Pakistan – and the global mountain community.

The work of Interchurch Organisation for Development Cooperation (ICCO) consists of financing activities which stimulate and enable people to organise dignified housing and living conditions in their own way.
Number of Pages

132