Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Agriculture Research and Rural Information Network (ARRIN) Project

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Initiated in 2003, the Agriculture Research and Rural Information Network (ARRIN) project is an initiative to bring farmers' information to rural communities in Uganda through combining dance and dramatic plays with information and communication technology (ICT). Supported by the International Institute for Communication and Development (IICD), the project is implemented by a theatre company, Ndere Troupe, which performs all over Uganda and has its main office in Kampala. This project seeks to empower rural populations and communities by promoting and supporting income-generating capacity, as well as awareness of public policy and health and environment-related issues, through effective dissemination of information.
Communication Strategies

According to ARRIN, with careful attention to preserving Uganda's traditional values through dance and drama, the Ndere Troupe translates farming information messages into theatre performances. To accomplish this, Ndere Troupe has set up a rural information network of 5 farmers' information centres – or InfoPops – with a direct link to its headquarters in Kampala. These InfoPops hand in requests to the Ndere Troupe to develop a play on an identified problem, such as the banana wilt bacteria. The plays are then performed country-wide.

ARRIN also distributes transcripts and videos electronically to the InfoPops on CD-ROM and DVD via normal postal services. The InfoPops then channel the information via this drama play to rural communities in local languages, largely working through farmer theatre groups trained by the Ndere Troupe. The ICT facilities in the rural InfoPops are also used by the community for other purposes - for example, to access market information or information on new crops.

According ARRIN, most of the plays performed by the farmer groups also have a strong focus on gender issues and seek to explore the situation of women, particularly those living in "negative cultures", addressing issues such as domestic violence and family planning.

Development Issues

Agriculture, Technology, Natural Resource Management, Gender

Key Points

IICD reports that Uganda has substantial natural resources, including fertile soils, regular rainfall, and sizable mineral deposits of copper and cobalt. Agriculture is the most important sector of the economy, employing over 80% of the work force, with coffee accounting for the bulk of export revenues. Since 1986, the government (with the support of foreign countries and international agencies) has acted to rehabilitate an economy decimated during the regime of Idi Amin and subsequent civil war.

According to IICD, the use of ICTs such as mobile phones, fixed telephone lines, and internet connections has increased dramatically in Uganda over the last 10 years. In the year 2000, just 5 people in every 1,000 had a mobile phone subscription. At the end of 2006, that figure had risen to 95 people per 1,000, an increase of nearly 2,000%. A similar situation is seen with fixed-line subscribers, with double the number of lines in 2006 compared to 2000. Due to the fact that most of the population lives in rural areas (88%), there is a much higher use of mobile phones, with the ratio of mobile to fixed line phones being 20:1.

Partners

Ministry Tourism Trade and Industry (MTTI), Ministry of Local Governance, Uganda Communications Commission (UCC), TechnoBrain, Uganda Institute of Information and Communications Technology (UICT), Uganda Commodity Exchange, Uganda Debt Network, WarChild Uganda, Kyambogo University, and Rank Consult.