The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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AI Communication Skills Training

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This PowerPoint presentation is one of three training documents designed to be used with the training manual Strengthening Training Outreach and Prevention for the ongoing Avian Influenza (STOP AI). The training documents, all PowerPoint presentations, include: AI Animal Health Training; AI Human Health Training; and AI Communication Skills Training, and are included on a CD which accompanies the STOP AI training manual.

This PowerPoint presentation intends to enable participants to apply innovative methods to communicate avian influenza (AI) information and messages to farmers and households at the commune level. The presentation details the rationale of avian flu communication, which includes:
  • To correctly understand the basic information of the AI epidemic and methods to prevent transmission between poultry and humans.
  • To gain a better understanding of the danger of the AI epidemic and provide active responses to stop and prevent transmission.
  • To adequately follow prevention methods in order to prevent disease transmission in poultry and humans.
  • To implement all safety measures to prevent poultry and humans from becoming infected with bird flu.
The training presentation outlines the basic principles of effective communication and behaviour change communication, and provides information on group facilitation skills and information on how to organise community events.

Click here to download this PowerPoint presentation.

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Source

Email from Harriet Andrews to the Communication Initiative on March 19 2007, and the
CARE USA - Avian Flu website.