Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Avian Influenza Control and Eradication: FAO's Proposal for a Global Programme

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Summary

This document presents the Food and Agriculture Organisation(FAO)'s vision for a Global Programme for avian influenza (avian flu or bird flu) control and eradication. It identifies four components of the programme - the need to address global and regional co-ordination of the programme, support to infected countries in their efforts to control the disease, assistance to countries at risk of introduction of the disease and finally, provision for immediate support for any newly infected country to ensure quick and effective control. These four components to the Programme are presented with a brief description of their goals, objectives, activities, proposed projects, expected impact and budget estimations. Annexes to the document describe each sub-component in more detail.


In terms of communication, several strategies are included with the programme. According to the document, FAO and the World Organisation for Animal Health (OIE) have responsibilities at the global, regional and national levels to respond to the epidemic with effective collaboration, co-ordination, communication, provision of technical advice, and assistance with identifying and mobilising resources to combat the disease. One of many activities will include facilitating information exchange between donors, agencies, regional organisations, national governments and the international community. It is expected that improved co-ordination and collaboration will increase the efficiency of the global response and thus increase the likelihood of a successful outcome in efforts to control outbreaks. Improved communication and awareness will ensure that national governments, regional organisations, donors and agencies are well informed of the ongoing situation.

Another communication activity will be developed within efforts to assist disease control authorities in infected countries to develop and implement strategies to control avian influenza. This will include advocating for political and legislative support and veterinary service and other activities for emergency preparedness.
Along with providing inputs, including equipment, vaccine and other consumables to assist government authorities in the implementation of disease control, this document also proposes communication and public awareness and capacity building, training and education. The document proposes that the reduction in incidence of avian influenza and increased public awareness will greatly reduce the incidence of human infection occurring from contact with birds.

Source

FAO website, February 2 2006.