Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Bonobo Conservation Initiative

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The Bonobo Conservation Initiative (BCI) works at the grassroots level engaging Congolese communities to protect bonobos, described by the Initiative as a great ape with human-like qualities, and their rainforest habitat. The Initiative also works with the Democratic Republic of Congo (DRC) government to create new protected areas and to enforce laws against hunting bonobos and other endangered species. Beyond preserving the rainforest and protecting bonobos, BCI's conservation activities include empowering local communities through skills building and developing local education and awareness-raising activities that build on traditional knowledge and popular culture.
Communication Strategies

To help preserve rainforests, the BCI established and supported a number of conservation concessions and nature reserves in many areas around the country. In order to protect bonobos, they have: trained and equipped teams of local trackers who monitor bonobos in 10 identified sites, initiated a bonobo rescue programme, and established a bonobo protection unit. To empower communities, BCI has initiated the African Community Enterprise (ACE) project to support the livelihood and humanitarian interests and needs of local communities. They have also established the Djolu Technical College and Bonobo Clinics to address the health and medical needs of local communities.

Local communities play an important role in participating in and supporting the above activities. The project therefore also includes education and awareness-raising activities which draw on traditional knowledge and popular culture - specifically, music.

According to the organisation, a hybrid of local and imported concepts and practices is less likely to be ignored or resisted than the narrower and didactic approach of instructing local populations without first taking into account what they might know or be able to contribute to species conservation. BCI therefore incorporates traditional knowledge into their training and capacity building. They collect bonobo songs and stories from villagers and are currently developing programmes to support and promote the dissemination of traditional wisdom. They have also done research into how belief systems and attitudes impact on zoning for bonobo protection.

BCI has also collaborated with popular Congolese musician Werrason to produce radio spots, television appearances, and music promoting bonobo conservation. According to the organisers, Werrason is very influential among Congolese people from all walks of life. He has recorded specific messages for 6 different communities living in bonobo habitats, encouraging them to protect the animals. According to Michael Hurley, Executive Director of the Bonobo Conservation Initiative, "there is no comparable personality in the United States. It is like having Elvis, Oprah and Princess Di rolled into one. People will listen, pay attention, remember, and truly want to follow his advice. He will reach multiple millions of people, and those people will tell others. This message can reach more people and have greater impact than hundreds of thousands of printed pamphlets."

Development Issues

Environment, Natural Resource Management, Conservation.

Key Points

BCI explains that bonobos look more like humans than other apes and display many behavioural similarities. Bonobos and people share 98.4% of the same genetic make-up (DNA).

BCI is a non-profit organisation based in Washington, D.C., United States (US) and the DRC. The Initiative is working to conduct bonobo surveys, establish protected areas, build capacity of Congolese partners and indigenous communities, and increase global awareness about bonobos.

Sources

BCI website on August 29 2008.

Teaser Image
http://www.bonobo.org/photos/whatis/family.jpg