Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Bridging the Communications Gap

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Bridging the Communications Gap is a United States Agency for International Development (USAID) initiative to create new community radio stations for 14 rural communities in northern Mali. The stations aim to assist the Malian communities of Bourem Inaly, Lerneb, and Almoustarat to exchange information.
Communication Strategies

This initiative uses information and communication technologies (ICTs) - that is, community radio - to facilitate information dissemination and communication in an area that is prone to conflict and suffers from extreme poverty and scarcity of natural resources. USAID helped create the 14 stations, which broadcast programmes on a range of issues in the community interest, including terrorism, religion, peace-building, voter education, democracy, decentralisation, women's empowerment, agriculture, natural resources management, health, education, and local and world news.

To facilitate this process, each community was given a comprehensive community radio package, including an FM radio transmitter, two-way communication radio transceiver, satellite receiver, television, satellite dish and VCR. Designed to create an instant multi-purpose communication centre, the packages allow stations to communicate with each other, broadcast pre-recorded messages via satellite, and play cassettes.

The communities also received training in technical operations and journalism, as well as guidance in how to set up radio theatre groups and youth listening clubs. To foster sustainability, the communities were also taught how to create management committees to oversee all aspects of the stations' administration and financing.

Development Issues

Technology.

Sources

USAID website on October 20 2005.