Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Bridging the Rural Digital Divide

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Affiliation
The Hindu
Summary

This article describes the growing popularity of community computer and internet kiosks as
a means of delivering "information and communication technologies (ICTs) to rural communities in
developing countries." While there are, according to the author, over 600 such kiosks in Tamil Nadu alone,
the benefits may be reaching primarily the wealthier and more educated members
of the communities they seek to serve. Women and members of
Scheduled Caste and Scheduled Tribes (SC/ST) households are
particularly likely to be left behind.



The author lists four reasons for this socio-economic and gender gap in kiosk usage:

  1. People perceive the kiosks as complex, and may feel only the educated can understand how to use them. Additionally, women
    often lack the "independence, the decision making power, and financial resources to make use of
    the kiosk services fully."
  2. Notification of community members about kiosk services has focused on
    those households in the higher socio-economic strata.
  3. The expense of using the kiosks is too high for most households.
  4. Kiosks tend to be located in high-income neighbourhoods.

The author provides suggestions for bridging the socio-economic
and gender gaps:

  1. Ensure using the kiosks provides a "relative advantage", by making
    them faster and cheaper, or by increasing the delivery of e-government services.
  2. Reach women and SC/ST households through
    more effective communication, including mass media and wider canvassing of
    households.
  3. Appoint women as kiosk operators.
  4. Provide localised content.
  5. Consider charging lower income customers less to use kiosks.
  6. Move kiosks closer to SC/ST communities.
Source