Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Bridging the Rural Digital Divide (BRDD)

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Implemented by the Food and Agriculture Organization of the United Nations (FAO), governments, and other international agencies, Bridging the Rural Digital Divide (BRDD) uses interactive information and communication technologies (ICTs) to highlight innovative approaches to reducing poverty and hunger. The Programme addresses the first Millennium Development Goal (MDG) and the Plan of Action of the World Summit on the Information Society (WSIS), which undertakes to build a people-centred, inclusive and development-oriented Information Society. BRDD was launched at the first phase of WSIS (Geneva, December 2003); one of its primary goals is to establish networks and communities of practice in information and communication for development (ICD) and for exchange of information on agriculture and rural development. Key stakeholders in the programme include rural communities and households, rural service providers, and policy-makers and their advisers - worldwide.
Communication Strategies
The BRDD programme draws on "Livelihoods Approaches" to sustainable development - guidelines that focus on a people-centred, holistic analysis of the diverse and dynamic needs and assets of all stakeholders. A core strategy involves supporting links from macro level (policies and institutions) to micro level (communities and individuals). Click here to read about the full policy framework, including "adapting content to local context" and the other elements of the approach. In short, hunger and poverty are addressed through participation and collaboration - facilitated by the use of ICTs.

BRDD is centred around online knowledge exchanges that are designed to increase the availability of information content related to rural areas in digital form. The central platform for these exchanges is the BRDD website. Launched at the second phase of the WSIS in November 2005, this site (in Arabic, Chinese, English, French, and Spanish) offers various resources, including the policy framework referenced above as well as descriptions of a range of ICD approaches and links to international ICD communities of practice. The website is interactive; people or organisations involved in "bridging the rural digital divide" are actively encouraged to submit examples of their own experiences in ICD in support of rural livelihoods. These case studies offer specific examples of how generic approaches discussed on the website have been implemented by stakeholders throughout the developing world. They offer experiences and lessons learned for stakeholders to draw on, and to integrate successful practices into their own activities related to information exchange and communication.

To support long-term efforts to eradicate poverty and hunger, this initiative focuses on providing tools and opportunities for capacity building among rural practitioners in the area of ICT for development. Among the resources available for download on the project website is a MultiMedia ToolKit (MMTK), which offers a collection of "workshop kits" to support face-to-face training in subjects related to developing multi-purpose community telecentres.
Development Issues
Rural Development, Hunger, Poverty, Technology.
Key Points
According to the FAO, "Most rural communities are dependent on agriculture and related enterprises, and they need constant up-to-date information on everything from new farming methods, equipment and supplies to market prices. These communities have much valuable local agricultural knowledge to contribute as well. However, rural people and institutions cannot effectively use or contribute to the world's resources of knowledge and information without improvements in their ability to access them. In addition, many technology-oriented approaches to solving these challenges often give insufficient consideration to how and why technologies can improve livelihoods. In many cases, the weaknesses are not in the infrastructure and tools, but in the process of their adoption and use." These issues define the rural digital divide.
Partners

FAO, The Technical Centre for Agricultural and Rural Cooperation (CTA), International Fund for Agricultural Development (IFAD), The World Bank's Agriculture and Rural Development Department (ARD), The World Bank's Development Communication Division (DevComm), The Communication Initiative (CI), The Global Knowledge Partnership (GKP),
The World Association of Community Radio Broadcasters (AMARC), and The International Development Research Centre (IDRC).

Sources

Email from Charlotte A. Masiello-Riome to The Communication Initiative on November 19 2005; and the BRDD website.