The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 26 years ago
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Canabrava Social Educational Project - Brazil

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In Canabrava, a low-income neighborhood of Salvador, 330 children and adolescents living in the proximity of a domestic garbage dump used to work there as their main source of income. In November 1997, Limpurb (the municipal garbage collecting company) set up a social educational project to change this situation, offering an alternative to children and adolescents age 7-17. To help families keep their children in the project, in addition to cultural and educational activities, it provides food and a financial allowance.
Communication Strategies

Workshops cover culture and arts (theatre, dance, arts, recycling, and capoeira [an Afro-Brazilian fight-dance])in addition to curricular subjects and practical skills (repair of electrical appliances and gardening). The project also offers basic education, health care and recreational activities. The project expects to expand its activities in the next years to offer a broader choice of job skill training courses and help 18-year olds to get into the job market.
Development Issues

Human rights, child rights, health, education, economic development, political development.
Key Points

Methodology is based on citizenship and self-esteem. After one year of implementation, results are visible: school dropout rates have been reduced, children have a better physical and social development and are becoming more participative.
Partners



Canabrava Project has the support of UNICEF, Mother City Foundation (Fundacao Cidade Mae) and the Municipal Board of Health as well as private companies.

Sources

Material provided by Canabrava Social Educational Project to The Communication Initiative.