Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Community Mobilization around Postabortion Care: Methodology and Overview

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Pathfinder

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Summary

This 25-page presentation describes community mobilisation around post-abortion care (PAC). It describes community mobilisation as a capacity-building process through which a community's individuals, groups, or organisations plan, carry out, and evaluate activities on a participatory and sustained basis to improve their health and other needs, either on their own initiative or stimulated by others. It then diagrams the community action cycle as a process of: exploring the issue, planning together, acting together, evaluating together, and organising the community for action.


The example used for illustration is the PAC Bolivia project and its process of organising for community mobilisation. Organisers began by identifying attitudinal, social, physical, and financial barriers to post-abortion health care and needs for strengthening local health care capacity to address health needs in the project communities. They then hired staff with reproductive health (RH)/family planning (FP) experience who were trained in community participation skills, data collection and reporting, and presentation skills. The first programmatic phase consisted of ensuring the availability of health facilities and services to support potential demand increases, garnering support from community authorities, organising community groups, and training core group members. Phase 2 included implementing a participatory assessment called an autodiagnostic, as well as a knowledge, attitudes, and practice (KAP) survey (pre and post). Assessment activities were organised around the theme of “delays in accessing health care”. Some activities included: life histories, a community mapping exercise, and a bridge of possibilities exercise. In phase 2, the data were compiled and analysed, and results were presented as community priority issues. In Phase 3, an action planning matrix was created by the community that carried consideration of the problem through to a suggested intervention, with people responsible for implementation identified, and dates set for the start and end of the project. Phase 4 was the implementation phase, and phase 5 was a participatory evaluation process begun during implementation and intensified after project completion.


The process was found to empower the community, bring out leadership, increase confidence, and create ownership. The Community PAC Program Facilitator's Manual outlines the process in session-by-session detail.

Source

Population Council website accessed on October 3 2008.