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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

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Concurrent Sexual Partnerships Amongst Young Adults in South Africa: Challenges for HIV Prevention Communication

1 comment
Affiliation

Centre for AIDS Development, Research and Evaluation (CADRE)

Date
Summary

This report looks at the issue of concurrent sexual relationships amongst heterosexual respondents between the ages of 20 and 30, exploring implications for HIV/AIDS communication and offering recommendations and key message concepts for HIV/AIDS communication. It draws on data collected from two studies conducted in South Africa in 2006: 1) a national HIV/AIDS communication survey conducted by Centre for AIDS Development, Research and Evaluation (CADRE), working in partnership with Johns Hopkins Health and Education in South Africa (JHHESA), Johns Hopkins University Center for Communications Programs, Health Development Africa (HDA)/Khomanani, and Soul City, which looked mainly at the impact of HIV/AIDS communication; and 2) a qualitative study comprising interviews and focus groups which looked at the nature of sexual relationships and sought to identify implications for HIV/AIDS communication.

Having concurrent sexual partners is well established in the scientific literature as an important factor underpinning rapid growth of the HIV epidemic – particularly in Southern Africa. The findings of this study show that having concurrent sexual partners is common amongst young people aged 20-30 in South Africa. According to the study, the term ‘concurrent sexual partnerships’ is used to define a situation where partnerships overlap in time, either where two or more partnerships continue over the same time period, or where one partnership begins before the other terminates. A sexual partnership is considered to be concurrent if a person reports having two or more sexual partners in the past month. Most people in the 20-30 age group are unmarried (82%), and unemployed (48% of males and 59% of females), and these two factors contribute to sexual partner turnover.

Based on an analysis of the data, the report offers some key recommendations for prevention and communication:

The data shows that awareness of the risks of high sexual partner turnover, casual sex, and sexual partner concurrency are not well recognised. The report calls for an urgent and intensified focus and recommends that the following behaviours should be noted as primary risk factors:

  • Having many sexual partners in one's lifetime;
  • Frequently changing sexual partners and having two or more sexual partners in a year;
  • Starting sexual relationships soon after meeting people;
  • Having casual sex and ‘one-night stands’;
  • Having more than one partner in the same month;
  • Having overlapping sexual partnerships; and
  • Having a ‘main’ partner as well as having ‘other’ partners.


According to the study, interventions should also avoid the dualities of meaning, uncovered in the research, embedded in the concept of ‘faithfulness’ in favour of more direct and pragmatic guidelines. The following key concepts are thus suggested for primary HIV prevention:

  • Manage your risk to HIV by managing your relationships;
  • The more sexual partners you have, the higher your risk of becoming infected with HIV;
  • Avoid ‘one-night stands’ and get to know someone well before starting a sexual relationship;
  • Having more than one sexual partner in the same month puts you at very high risk of becoming infected with HIV; and
  • Space your relationships and avoid having overlapping sexual partnerships.



The findings on condom use suggest that although condom use is pervasive, consistent and correct condom use has not necessarily followed, and this has caused continual high HIV infection rates. Amongst people with concurrent partners, it was found that condom use declined rapidly with a "main" partner, and was inconsistent with "other" partners. Whilst condom promotion remains an important cornerstone to HIV prevention, in the present context of high HIV prevalence in conjunction with exposure to concentrated sexual networks, it is necessary to focus on reducing concurrency. In this context, condom promotion should focus on promotion of correct and consistent condom use.

In addition, HIV testing emerges in the qualitative data as a useful complementary strategy for people in established relationships, or for those considering establishing long-term relationships.

The following key concepts/messages related to condoms and voluntary counselling and testing (VCT) are suggested for complementary HIV prevention communication:

  • Always insist on condom use during sex;
  • Make sure you know how to use condoms correctly;
  • Use condoms every time you have sex;
  • Know your status. Don’t unknowingly infect others. Always use a condom;
  • Go for HIV testing with your main partner. Share your results and plan your future; and
  • If you know you are HIV positive, always use condoms.



According to this report, these messages urgently need to be adopted, intensified, and sustained for a period of at least two to three years, including monitoring and evaluation of progress.

Source

CADRE website on May 8 2008; Health Communication Partnership website on June 17 2008; and email from Warren Parker to The Communication Initiative on July 8 2008 and May 6 2010.

Comments

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Submitted by Anonymous (not verified) on Wed, 02/25/2009 - 00:15 Permalink

Iam doing my thesis on challenges and risk factors of serodiscordant couples and according to many studies, concurrent sexual partnerships is one of the risk factors as well as a challenge in discordance. this article was an eye opener too..Thank you
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