The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Published 23 years ago
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Conservation International's Public Service Ad Campaign - United States

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This television campaign highlights the importance of biodiversity for a healthy planet. Entitled "One Percent Can Make All The Difference In The World", the public service campaign features American actor and Conservation International (CI) board member Harrison Ford.
Communication Strategies
This campaign, which airs on American TV, compares the human heart to the Earth's vital biological regions. It is made up of both broadcast and print components, which may be viewed by visiting the Conservation International site.
Development Issues
Environment.
Partners

Arnhold and S. Bleichroeder, Inc., Aveda Corporation, Banc of America Securities LLC, Bank of America, Bitumenes Orinoco, S.A., Busch Entertainment Corporation, Cemex, S.A. de C.V., Chiquita Brands International, Citigroup Foundation, Croda, Inc., Discovery Communications, Inc., ExxonMobil Foundation, Ford Motor Company, The Franklin Mint, Gap Inc., Green Mountain Coffee Roasters, Home Box Office, Insignia/ESG, Inc., Intel Corporation, J.P. Morgan Chase and Company, Keidanren Nature Conservation Fund, McDonalds Corporation, Sony Pictures Entertainment, Starbucks Coffee Company, United Airlines Foundation, and The Walt Disney Company Foundation.

Sources

Conservation International site.