Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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A Conversation Guide for Health Equity

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"It's worth noting that communities where people are more connected with each other tend to be healthier than ones where they aren't. So in the case of health equity, conversation might do more than enable change. It may, itself, be literally healing."

Citing evidence that up to 40% of health outcomes are driven by inequitable social and economic factors, Reos Partners developed this conversation guide to advance the cause of health equity in the United States (US) and beyond. It provides tools to foster conversations between people engaged in medicine, business, nonprofit work, education, government, finance, entertainment, technology, faith-based initiatives, and the media. The purpose of this guide is to provide a tool that anyone can use to convene, host, and facilitate a conversation with members of their community on how to collaborate and act to achieve health equity.

Reos Partners explains that the health inequities the Conversation Guide is designed to illuminate are vast. Because of differences in access to care, education, employment, housing, income, safety, and environment, there can be as much as a 20-year difference in life expectancy between Americans who live just a few miles apart. These inequities often stem from the historical legacies of slavery, racism, and colonialism. As the interconnections become clear, so does the fact that health equity is beyond the power of any individual institution, sector, government, or region to achieve. The aim of the Health Equity Lab, supported by the Robert Wood Johnson Foundation (RWJF), then, is to build a community of committed system leaders who cross and connect these. (Click here to learn more about RWJF's Culture of Health approach.) Making decisions through an equity lens could influence, for instance: the range of diverse stakeholders that are engaged, hiring practices and staff team composition, distribution of resources, leadership opportunities, and decision-making protocols.

Based on dialogue interviews with thought leaders, the guide begins with a conversation "launch pad", which outlines 4 themes that point to ways in which we need to think and act differently: adopting a systemic view, leveraging an equity-based approach, changing our narratives, and convening the full spectrum of stakeholders. (On the latter point: Fundamental to collaboration, according to Reos Partners, is the inclusion of those most affected by the inequities. In addition, neighbourhoods that have experienced the most positive changes have been successful, in part, because of informal networks, community-building initiatives, and peer groups.)

The second section points to and guides discussion of 8 factors - and the relationships among them - that the interviewees identified as hindering or contributing to health equity. They include:

  • "Power, leading to unilateral responses
  • Historical legacy of enslavement of both Africans and Native Americans
  • Policy leadership
  • Neighborhood
  • Hope
  • Impact of funding
  • Connecting with others
  • Connecting with self"

Readers are encouraged to respond to the questions after each item in this section to clarify how these elements influence the health equity challenges that concern them.

The instructions then continue: "After reading and discussing the Launch Pad, gathering your initial reflections, and reviewing the Introduction to the Conversation Worksheet, fill out the Conversation Worksheet with your insights. Your local conversation is part of a larger dialogue about health equity that is taking place across the United States. To plug in to the nationwide conversation, we encourage you to post on social media, especially on Twitter. Using the hashtags [#PromoteHealthEquity and #CultureofHealth], share highlights from your conversation, post photos of your worksheet or your conversation group, and see what others have to say about health equity."

Publishers

Publication Date
Number of Pages

37

Source

Email from Health Equity Initiative to The Communication Initiative on August 17 2017; and Reos Partners website, August 23 2017. Image credit: Reos Partners