Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Cuz Congress

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Cuz Congress is a "culturally appropriate" gateway to online and telephone medical and mental health services throughout Australia for Aboriginal youth seeking help with issues related to alcohol, drugs, sexual health, suicide, and relationships. Developed by the Central Australian Aboriginal Congress, Cuz Congress is a superhero character developed to promote awareness of adolescent issues though personal appearances and print and electronic media.
Communication Strategies

The Cuz Congress website serves as an interactive, informational portal for Australian Aboriginal youth in search of opportunities for dialogue or help about various issues. Much of the information is Australia-specific - telephone helplines and local help centres and services (e.g., medical clinics, women's health, men's health, and youth programmes) are detailed here, for instance. Other information might be applicable to any adolescent (Aboriginal or non-Aboriginal) anywhere.

Though dealing with serious issues, such as suicide, this portal is characterised by an entertaining, colourful logo and tone. The superhero character graces each page of the website, and is featured on products such as Cuz Congress t-shirts and "Cover Your Tracks" (an HIV video resource).

For example, the "Sorting Stuff Out" section offers resources for Aboriginal youth in the areas of drugs and alcohol, eating disorders, family issues, friends and relationships, loss and grief, managing independence, safety and violence, education, sex and pregnancy, and sexuality. The narrative begins, "Everyone goes through tough times and in this section you will find heaps of information about different issues that may get you down, some suggestions for how you can work through them yourself and links to websites that may have more info. Content is broken into different streams so whether you are dealing with depression, having a fight with a friend or just struggling with life you can check out one of the issue streams below and click on a relevant fact sheet." A "Finding Help" link here offers emergency helpline numbers: Lifeline: 131 114 (cost of a local call) or Kids Help Line: 1800 55 1800 (free call for people under 18).

Part of the Cuz Congress website - "Chilling Out" - links visitors to an initiative called "Reach Out!" which is a collaboration with the Inspire Foundation. Launched in March 1998 as a specific youth suicide prevention initiative, Reach Out! has broadened its web-based work to help young people going through "tough times" to access information that is often stigmatised and personal. While Reach Out! does not offer online counselling, the information and interactive features on Reach Out! are designed to be first steps to help young people working through difficulties themselves, and to direct them to further assistance if they choose to seek it. The service also reaches out to young people directly via a national Secondary Schools face-to-face programme (including the Reach Out! Rural and Regional Tour) and a regular spot on national youth radio station Triple J. This section of the Cuz Congress website offers stories from teens who are coping with various illnesses and issues. Here, youth may subscribe to Reach Out!'s email newsletter - RAW. They may interact with peers about such issues as exam stress, confidentiality, and loneliness.

Development Issues

Youth, Reproductive Health and HIV/AIDS, Suicide and Mental Health, Drug and Alcohol Abuse, Education, Conflict and Violence.

Key Points

Initiated in June 1973, the Central Australian Aboriginal Congress describes itself as "an organisation of Aboriginal people, for Aboriginal people, controlled by Aboriginal people." Congress works for the health of Aboriginal people by:

  • providing comprehensive primary health care for Aboriginal people
  • educating Aboriginal health workers
  • helping other Aboriginal communities take control of their health matters, and
  • acting as "a political advocate for our people, and speaking out on matters affecting our health."

The organisation "would welcome the opportunity to license this [Cuz Congress] concept to other Indigenous health services throughout the world."

Sources

Development Gateway; the Cuz Congress website; and email from Cristina Smith to The Communication Initiative on September 3 2008.