Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Dynamic Facilitation

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This approach to facilitation has been taught by Jim Rough and Associates, Inc. since 1990. There are numerous training sessions available through this consulting firm; however, a detailed explanation of the approach is available on their website (click here for access).

In Dynamic Facilitation, rather than seeking to manage change, the facilitator elicits, sustains, and enhances the self-organising dynamic of change. He or she helps people to figure out what they want and to get it themselves.

The Dynamic Facilitator works more completely with self-organising change than the traditional facilitator. The traditional facilitator elicits self-organising change in the realm of what people think, talk and decide about, but uses the methods of control to manage how they think, talk and decide. For instance, they are oriented to breaking big problems into smaller ones, following an agenda or logical steps, and tracking progress toward predetermined goals. It is an approach that potentially minimises what might go wrong.

The Dynamic Facilitator attempts to assure a self-organising dynamic both in what people talk about and how they talk. He or she follows group energy as being more important than any preset agenda, expecting progress to happen in "shifts" of insight, feeling and awareness. This often leads to a creative thinking process known as "choice-creating" instead of "decision-making." This approach maximises what might go right instead of minimising what might go wrong.

(Click here for a chart comparing traditional and Dynamic Facilitation.)
Source
Jim Rough and Associates, Inc. Dynamic Facilitation Skills website, February 10 2005; and email from DeAnna Martin to The Communication Initiative on August 11 2005.