Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
1 minute
Read so far

Early Childhood Programme - Trinidad & Tobago

3 comments
Initiated by the service organisation SERVOL, this programme involves community-based and parent-centred nursery school education that takes place at a regional centre. The programme, which has reached approximately 5,000 three- to five-year-old children in Trinidad and Tobago, emphasises building children's self-esteem.
Communication Strategies
In 1980, SERVOL built a Regional Training and Resource Centre to respond to appeals from community members to train teachers, field officers, and administrators in Early Child Care and Education (ECCE). This training was meant to prepare adults to provide community-based and parent-oriented education.

The project has continued since that time. Teachers and field officers are encouraged to make contact with adults responsible for raising children in order to influence their child-rearing practice. This influence is intended to have a cumulative effect; in other words, it is hoped that parents who participate will then go on to shape the practices of other parents. Through contact with a trained teacher and sessions that involve sharing experiences with each other, parents are introduced to ideas including the following:
  • children can be taught lessons without being physically punished
  • the tendency of toddlers to touch and explore should be encouraged rather than suppressed
  • in their early years, children need the constant presence of the same adult figure to make them feel secure
  • fruit and vegetables are preferable to junk food or sweets
  • kissing and hugging children often is a must
  • children need to be constantly supervised in case they hurt themselves.
Development Issues
Children, Education, Nutrition, Health, Early Childhood Development.
Key Points
SERVOL is a service organisation engaged in educational and community-based efforts to help disadvantaged children and adolescents in Trinidad and Tobago. (Click here for a description of SERVOL.)

To honour its commitment to community participation, SERVOL has implemented a system according to which the Boards of Education serve as the official employers of the teachers involved in the programme. These Boards are responsible for the physical upkeep of the centres and for monitoring the punctuality and performance of teachers. This approach draws the community into the educational process; for example, parents vote along with the Boards of Education at an annual general meeting.

During the past 20 years, approximately 600 teachers have been trained in 150 Centres from all over the Caribbean, including Anguilla, Antigua, Barbados, Dominica, Grenada, Guyana, Haiti, Montserrat, Nevis, Panama, St. Kitts, St. Lucia, St. Vincent, and Turks and Caicos. Oxford University participates in the programme as an external examiner.
Partners

SERVOL, Oxford University. Government subsidies pay teachers' salaries.

Comments

User Image
Submitted by Anonymous (not verified) on Wed, 10/04/2006 - 16:31 Permalink

This is very useful information to Trinidad and Tobago. How do you view the NCECCE policy in ECCE. Why SERVOL was not included and what can be done so that SERVOL'S contribution can make a difference

User Image
Submitted by Anonymous (not verified) on Mon, 05/25/2009 - 08:53 Permalink

Highly support the efforts, proud parents of this organisations efforts. My daughter is tops in her class in Primary school but it takes dedicated parents together with this system to deliver these results.!!!- Belmont ECC much thanks to the teachers there!!- Keisha & Darryl