Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Empower Children and Communities against Abuse (ECCA)

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Founded in 2002 by a team of human rights activists and child welfare practitioners, Empower Children and Communities against Abuse (ECCA) is a non-profit organisation that works to empower in- and out-of-school children and communities to work together against all forms of gender-based violence (GBV) in Uganda. The organisation works through support programmes, lobbying and advocacy, and capacity building. In addition, ECCA promotes the proactive participation of men in the design and implementation of gender-based violence prevention projects.
Communication Strategies

ECCA works to facilitate the gendered institutionalisation of sustainable community empowerment, psychosocial support, and policy advocacy structures that focus on the prevention of gender-based violence. In order to achieve this, ECCA implements its activities under the following five programmes:

Psychosocial Support Programme - ECCA provides counselling to survivors of gender-based violence to alleviate psychological trauma. According to the organisers, advancing the profession of counselling is an essential element of psychological intervention in confronting abuse. This programme includes one to one directional counseling; group support counseling; couple counseling; social follow- up; referral; and letter writing counseling.

Research and Advocacy Programme - Research is undertaken in the areas of GBV and findings are used to foster effective lobbying and advocacy for ending GBV; fighting for human rights for children, men, and women; and individual empowerment. The ECCA Advocacy and Research department works towards obtaining the commitment and support of policy decision makers and community leaders to address gender-based violence. In order for this programme to be effective, it is accompanied by activities such as media programmes; sensitisation seminars and workshops; production and distribution of posters, banners, leaflets, flyers, and calendars; consultative meetings; workshops and conferences; and the presentation of working papers to provide a basis for discussion.

Capacity Building Programme - This programme is designed to strengthen the capacity of individuals, communities, and institutions to address GBV in Uganda, through training workshops and production of manuals and handbooks for trainers and users. The programme provides both in-house training for its own staff and community training. The capacity building programme works in conjunction with the advocacy and research programme to develop information material.

Child support programme - This programme is designed to address the needs of vulnerable ECCA children clients and their guardians through providing child sponsorship and family empowerment schemes. This programme works to help:

  • severely abused and sexually abused children;
  • children at risk of reported abuse and sexual abuse;
  • orphaned children and children from extremely economicaly impoverished backgrounds;
  • families that are economically disadvantaged;
  • families in which women are increasingly in abusive relationships;
  • families with women who are affected and infected by HIV/AIDS; and
  • children affected and infected by HIV/AIDS.



Community empowerment programme - This is ECCA's outreach programme for the community. Through this programme, women and men, individuals and groups, community leaders, child welfare practitioners, service providers, and parents work to:

  • reduce poverty levels among the community;
  • provide social support to each other;
  • promote social change among community members; and
  • improve service delivery among service providers.



According to the organisers, ECCA continuously collects evidence on GBV in a gender sensitive and professional way. Since 2001 they have carried out an analysis of the print media on cause, effects, prevalence, and trends in GBV.

Development Issues

Children, Gender, HIV/AIDS, Rights, Women, Youth.

Partners

Raising Voices, African Medical Research Foundation (AMREF), African Network for the Prevention and Protection against Child Abuse and Neglect (ANPPCAN), Centre for Domestic Violence (CEDOVIP), Concern for the Girl Child (CGC), Legal Aid Clinic (LAC) - Makerere Law Development Centre, Nangabo Vocational, Platform for Labour Action (PLA) Training Institute, Rakai Counsellors Association (RACA), Rakai Health Sciences Programme (RHSP).

Sources

WOUGNET website; and email from Brenda Kisingiri to The Communication Initiative on June 23 2005 and ECCA website on March 25 2009.