Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Everything After: A 9.11 Youth Circle - United States

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Everything After: A 9.11 Youth Circle (E.A.9.11) was an online discussion programme launched by the New York City, USA-based Global Kids (GK) following the 6-month anniversary of the September 11 2001 terrorist attacks. Small circles of high school students came together in virtual communication circles for 3 weeks in March 2002 to discuss the process of returning to "normal" life after the attacks and other conflict-related issues.
Communication Strategies
E.A.9.11 involved the creation of a website to enable small group dialogues (SGDs) on the part of young people between the ages of 14 and 19. SGD is a discussion technique designed to create an intimate online space for high-quality conversations characterised by the give and take of a real, in-person conversation. Project partner Web Lab structured the SGD approach as follows:
  • Limited group size - SGD assigns people to smaller groups, each with a limited number of members (between 25-45 active participants). Despite the fact that they begin as strangers, participants get to know and trust each other, hopefully making for a better conversation.
  • Discussions unfold over time - unlike chat, where everyone must be online at the same time, SGD is an "asynchronous" dialogue, which means that every posting is available for reading at any time, and members can take as long as they need to write a response.
  • Limited life span - participants in a SGD start together and come to closure together after 3 weeks, unless members vote to extend the life of the group. The idea is that the limited time frame makes for a more lively discussion - members are more likely to go ahead and post instead of "lurking" for weeks. This also makes for a more intense group experience - there are no latecomers, so the discussion does not need to be repeated or "rehashed".
  • Less anonymity - by limiting group size, using member biographies, and beginning each group with self-introductions, SGDs lower the level of anonymity to raise the level of accountability, while still preserving safety and privacy. The idea here is that every member has an identity - a person is an individual who will be missed if he or she drops out; comments are less likely to be taken out of context. Some element of anonymity is preserved, though; SGDs are based on the idea that people are often more willing to say what they think or feel online than they are in person.
  • Youth-led - instead of dialogues in which moderators or facilitators define what is appropriate for discussion, SGDs put the group members in charge. The quality of the discussion rests on the action and initiative of group members; the idea is that self-moderated groups will take ownership of their own conversations instead of being led by administrators. Groups are allowed to explore topics that are most meaningful to their members. Some of the topics included Homeland Security, President Bush's "Axis of Evil", the war in Afghanistan, and discrimination and violence against Muslim and Arab peoples. To foster discussion, GK "Youth Monitors" sent out periodic newsletters with suggested topics - sometimes highlighting issues that other circles have been talking about.
  • Outstanding discussions are highlighted - to spotlight in-depth exchanges between people who respect each other's perspectives, SGD includes a "Featured Discussions" area that includes some sample exchanges that participants chose to highlight. Sample discussion titles from E.A.9.11 include "Can War End Terrorism?" and "Is Patriotism Patriotic?". These discussions are archived, and may be viewed on the dedicated E.A.911 website. (In addition, all of the dialogues may be viewed in "raw form" by clicking here).
Concretely, each Youth Circle was provided with its own password-protected home page. This page listed the topics created by circle members, who could then select the topics that interested them and use a form at the bottom of the page to add their own thoughts. Or, to begin a new line of discussion, members simply clicked on an icon to "start a new topic." Members could also select the name of a fellow circle member and read his or her "bio" (biography). To encourage participation, youth who registered and posted at least one message were entered into a contest to win either one of an assortment of videos from partner Public Broadcasting Service (PBS) or a Sony PlayStation.

A list of online resources was - and still is - available to participants or anyone interested in conflict-related issues. The page is divided into these sections "for youth, by youth", "for youth, by adults" and "for adults, by adults".
Development Issues
Youth, Conflict.
Key Points
During the 2-month period in which this programme was active, 350 youth from 20 countries created 221 threads to post 1775 messages.

Global Kids is an educational organisation dedicated to supporting urban youth's development as community leaders and global citizens.
Partners

GK, Web Lab, Shine, YouthNOISE, PBS.org.