Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Evidence and Rights Based Planning and Support Tool for SRHR/HIV Prevention Interventions for Young People

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The development of this tool began in 2006, when organisations in the Netherlands and the Global South identified a need to make more use of the evidence of effective sexual and reproductive health and rights (SRHR) education for young people. Based on the premise that experience and evidence gained from work done all over the world on SRHR education shows what does contribute to quality and what doesn’t, this tool intends to provide evidence, in a way that is useful for organisations who are working in the day-to-day practice of SRHR education for young people but have limited time and resources. The aim of the tool is to encourage people who develop SRHR education to reflect on why certain decisions in programme development and implementations were made about the reasons why their programme and its implementation are the way they are.

The tool can be used to analyse or plan a variety of SRHR interventions: school and non-school-based; large and small; with a focus on HIV, sexually transmitted infections (STIs), and/or pregnancy; designed for older or younger people, for orphans and vulnerable children (OVC), and/or children and young people who are at work. Organisations can use the tool for the analysis of existing interventions to identify what is already going well and what needs improvement. This tool has been structured using the Intervention Mapping model, a health promotion model consisting of 6 steps. One of the key features of the model is the behaviour change approach. It can be used as an add-on to the Logical Framework Approach (LFA).

Two other documents have been written to go with this tool. One is the Intervention Mapping Toolkit for Planning Sexuality Education Programmes. It translates academic models, evidence, theories, and other information into a ‘cookbook’, providing many tips, experiences, and tools that have been used in projects in Africa and Asia. The second document is a summary of this planning and support tool, Checklist for Programme Officers, which is designed for donor and other organisations when they are developing or assessing project proposals.

Contents of this tool include:

  1. Introduction
  2. Rights and Evidence
  3. Planning and Support Tool
  4. Background to the Characteristics: A. Involvement (step 1); B. Needs assessment/situation analysis; C. Objectives (step 3); D. Evidence-based intervention design (step 4); E. Adoption and implementation (step 5); and F. Monitoring & evaluation (step 6)
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72

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CORE Group CSCommunity Resource: Youth InfoNet 65, March 10 2010, and email from Joanne Leerlooijer to The Communication Initiative on May 7 2010, and Save the Children website on June 20 2014.