Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Global Immunization Vision and Strategy

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Summary

Vaccine-preventable diseases kill more than 2 million people every year, two-thirds of whom are young children. In an effort to expand the reach of immunisation to people worldwide and to introduce new vaccines, WHO and UNICEF developed the Global Immunization Vision and Strategy (GIVS) for 2006-2015. GIVS will work to support and improve child health and survival through the delivery of a package of key health interventions, such as nutrition and insecticide-treated nets (ITNs) against malaria, at the point of immunisation, especially for hard-to-reach populations. "One in four children is still deprived of lifesaving vaccines that should be within reach," said UNICEF Executive Director Ann M. Veneman. According to the Pan American Health Organization (PAHO), the strategy "gives unprecedented attention" to people who are economically poor, socially marginalised and/or living in remote or underserved areas such as urban slums and remote rural regions. In an effort to mobilise communities around the world to prevent diseases among such populations, GIVS sets a number of specific goals, one of which is for each country to reach 80% immunisation coverage in each district by 2010.

The GIVS strategic framework on immunisation presents a range of strategies (24 in total; divided into 4 thematic areas) from which countries are invited to select those most suited to their needs. As reflected in the below excerpts, key themes underriding these strategies are global partnership and the power of information and communication technologies (ICTs) and the mass media to spread vaccine-related information and correct misconceptions.

Excerpts from the Executive Summary follow:

"The strategic approaches are: protecting more people in a changing world; introducing new vaccines and technologies; integrating immunization, other health interventions and surveillance in the health systems' context; and immunizing in the context of global interdependence. Immunization and the other linked interventions described will contribute significantly to the achievement of the Millennium Development Goals, the immunization-related goals set by the United Nations General Assembly special session on children in 2002, and the goals set by the Global Alliance for Vaccines and Immunization and its financing arm the Vaccine Fund. They will also help Member States, as urged in resolution WHA56.19, to increase vaccination coverage against influenza of all people at high risk. In today's increasingly interdependent world, acting together against vaccine-preventable diseases of public health importance and preparing for the possible emergence of diseases with pandemic potential will contribute significantly to improving global health and security...

...In response to immunization needs worldwide, global partnerships, such as the Global Alliance for Vaccines and Immunization, The Vaccine Fund, and the Measles Partnership, have been created in order to attain shared goals. Such partnerships bring together major stakeholders in immunization from the public and private sectors, including the vaccine industry. Initiatives for eradication of poliomyelitis, reducing measles mortality and elimination of maternal and neonatal tetanus have shown that partnerships enable immunization services to be brought to even the most hard-to-reach communities."

A draft document was circulated for comment, and discussed by Member States at the World Health Assembly in Geneva from May 16-25 2005.