Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Go Getters clubs

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Go Getter Clubs is a project that aims to empower young women in Uganda and protect them from cross-generational sex. The project organisers say cross-generational sex in the country has been recognised as fuelling the spread of HIV because young women are often not in the position to negotiate condom use. The programme was launched at three universities. The Go-Getters clubs aims to build young women’s self-esteem and improve risk perceptions of cross-generational sex.
Communication Strategies
The Go Getters are run by peer educators trained by Population Services International (PSI) who impart life skills, raise risk perception of HIV/AIDS infection, cultivate confidence and self-esteem and encourage young girls to look beyond short-term gratification to long-term goals and plans. The programme starts with the premise that the exchange of sex for a plate of chips or a mobile phone is not only degrading to women but is simply not worth the risk. The programme aims to help women become motivated, career-focused and goal-oriented women.

Fortnightly Go Getters club meetings follow an activities guide. Through these activities, girls are encouraged to discuss issues related to cross-generational sex and to appreciate the risks they pose both in terms of health and the attainment of their goals. Monthly talks and presentations are held using successful, local women from various professional backgrounds to give the girls tangible evidence of what they can achieve and tips on how to do it.

The programme lobbies local businesses to provide internships for the members of these clubs. Girls are placed according to their ambitions to provide extra motivation for them to focus on their long-term goals.
Development Issues
Rights, Women, HIV/AIDS, Gender, Health
Key Points
The programme organisers say: “Although still in its initial phase, the Go Getters clubs have received an overwhelmingly positive response, particularly from university administrations that acknowledge this as a critical intervention to counter a growing trend among their female students.”
Partners

US Agency for International Development, AIDSMark, PSI, Coca Cola

Sources

PSI website on November 2 2004.