Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Go Girls! Initiative

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Implemented from October 2007 to March 2011, the PEPFAR Gender Special Initiative on Girls’ Vulnerability to HIV, known as the Go Girls! Initiative (GGI), was funded by the United States Agency for International Development (USAID) and implemented by Johns Hopkins University Center for Communication Programs (JHUCCP), MACRO International, and various country partners. The initiative worked to reduce adolescent girls’ risk of HIV infection in Botswana, Malawi, and Mozambique through a multisectoral, integrated programme based on community mobilisation, adult–child communication, reality radio, school- and community-based life skills, training for school personnel on creating a safe school environment, and economic strengthening.
Communication Strategies

According to JHUCCP, the Go Girls! Initiative (CGI) was designed to shift the focus from girls 'individual risk-taking to contextual factors that render girls vulnerable. The purpose of GGI was to develop, implement, and test social, gender, and behaviour change communication approaches, in an effort to reduce adolescent girls’ susceptibility to HIV infection. Approaches included: addressing contextual factors that present barriers to accessing education; increasing girls resilience through building life-skills; strengthening parents and other adults ability to communicate with and support girls; and community dialogue and action.

According to JHUCCP, the initiative began by mapping existing programmes and activities working on HIV prevention and/or gender and HIV related activities in each project country. Formative research was carried out to understand community perspectives on girls’ vulnerability and contribute to programme design and development. Following this, training was undertaken with non-governmental organisation (NGO) partners in mobilising communities to take action on girls’ vulnerability. Teachers were also trained in how to provide a safe and supportive school environment for girls. Toolkits were developed for the interventions, including tools for community mobilisation, school personnel training, community-based life skills for girls, and school-based life skills for girls and boys.

The initiative also included a radio programme using reality programming techniques, as well as training for radio producers.

As part of the project, GGI’s launched the Go Families! adult-child communication programme. This training programme emphasised the need for programming that gives adults the skills they need to build strong, nurturing relationships with their children and other adolescents in the community. According to JHUCCP, there is a need to reach girls before they become sexually active but this approach to talk to girls about sex before sexual debut is met with resistance from parents. GGI developed the adult-child communication programme component to address adults’ reluctance to discuss sexuality with children.

JHCCP adds that a strong process evaluation monitored the programme implementation, and qualitative and quantitative research was designed to examine what makes girls vulnerable to HIV and develop tools to measure vulnerability.

Development Issues

HIV/AIDS, Reproductive Health

Partners

United States Agency for International Development (USAID), Johns Hopkins University Center for Communication Programs (JHUCCP), and MACRO International

Sources

USAID website and JHUCCP website on April 28, 2011.