The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
less than
1 minute
Print
a- a+
Published 23 years ago
Last updated 1 year ago
Read so far

HEALTHCOM's 5 Step Methodology

2 comments
1. Assess - the public health situation, target audience and their environment, current and proposed health behaviours, programme resources and constraints.

2. Plan - the public health intervention based on data on the health issue, audience, communication channels and available resources.

3. Draft, Pretest and Produce - the appropriate print, audio, video and counseling materials.

4. Deliver - the Health Communication programme in tandem with service delivery groups.

5. Monitor and Evaluate - to determine how well the the programme is being implemented, make mid-course corrections in strategy or materials, and assess the overall impact of the programme and its constituent parts.
Source
"A Tool Box for Building Health Communication Capacity" - USAID, BASICS and HEALTHCOM - available from AED, 1255 23rd Street, NW, Washington D.C. 20037, USA.

Comments

User Image
Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

Precise and clear. Very useful stuff.
Provide email contact for AED to enable me access this useful toolbox.

Josephine (Health Unlimited Rwanda)
josirene@yahoo.com

User Image
Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

"A Tool Box for Building Health Communication Capacity" - USAID, BASICS and HEALTHCOM