The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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How-to Guides on SBCC from the Health Communication Capacity Collaborative (HC3)

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This HealthCompass portal from the Health Communication Capacity Collaborative (HC3) offers access to social and behaviour change communication (SBCC) "How-to Guides" that are short guides providing step-by-step instructions on how to perform core SBCC tasks. Guides may be searched by selecting a communication process step in the graphic on the portal home page or the drop-down menu which filters by such terms as "design", "organization", or "capacity strengthening", for example.

Each guide contains an introduction listing what the tool or process is, why use it, who should develop it, when it is useful, and to whom the guide is aimed. The learning objectives and pre-requisites, if any, are given, sometimes referring to other guides in the series, and then process steps are given. A conclusion is usually followed by templates, tips, a glossary, and sources.

Among the titles are the following:

  • How to Plan an Interpersonal Communication Intervention
  • How to Develop a Communication Strategy
  • How to Develop a Creative Concept
  • How to Test Creative Concepts
  • How to Create a Brand Strategy Part 1: Using Audience Insight to Drive Your Brand
  • How to Create a Brand Strategy Part 2: Developing Positioning for a Branded Product, Service or Behavior
  • How to Create a Brand Strategy Part 3: Developing the Personality and Look of the Brand
  • How to Conduct a Stakeholder Workshop
  • How to Develop a Mission Statement
  • How to Develop Indicators
  • How to Develop a Monitoring and Evaluation Plan
  • How to Develop a Logic Model
  • How to Design SBCC Messages
  • How to Conduct a Program Analysis
  • How to Conduct a Root Cause Analysis
  • How to Develop a Channel Mix Plan
  • How to Adapt SBCC Materials
  • How to Develop SBCC Creative Materials
  • How to Conduct Qualitative Formative Research
  • How to Conduct a Situation Analysis
  • How to Conduct a Pretest
  • How to Do Audience Segmentation
  • How to Write a Creative Brief
  • How to Do an Audience Analysis

Source

C4D Network Slimline Twitter Trawl e-newsletter, July 21 2016.