Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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How to Recognise and Prevent Avian Influenza in Poultry and Humans

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SummaryText
This illustrated booklet published by CARE International in Vietnam responds with educational and training information on poultry care and human precaution to the presence of avian influenza (AI) as a public health threat. It has been updated based on a knowledge, attitudes, and practices assessment (KAP) survey conducted in 2004.

Part 1 contains general information about avian flu or bird flu explaining what it is, how it spreads, and the signs and symptoms of avian influenza in poultry. Illustrations that reflect cultural and sociological norms are included; for example, poultry is being transported in a cage on the back of a motorcycle, and the shoes illustrating treatment of contaminated material are sandals. Photographs show symptoms of AI in infected chickens. A detailed list of avian flu-related poultry behaviours and symptoms is followed by an advisory on reporting the possible illness to a local animal health worker and village authorities.

Part 2 explains how to prevent poultry from becoming infected with the avian influenza virus. The chapter entitled "How to prevent your poultry from becoming infected with the avian influenza virus" includes an action plan of 5 measures to reduce poultry infection. Each of these is explained, accompanied by illustrations; for example, 12 illustrations show the details of farm cleanliness. The chapter entitled "What to do when an avian influenza outbreak has been reported in your area" gives 5 illustrated rules for behaviour practices which include rules on poultry purchases, visitors, and cleanliness. Chapter 3, "What to do if you suspect your poultry is infected by avian influenza," explains what to do with sick poultry and with dead poultry to prevent the spread of infection and protect poultry workers and family.

Part 3 on how to prevent humans from becoming infected with avian influenza answers the question: does the avian influenza virus infect humans? Protection measures are focused on the cultural groups to which the book is aimed, as exemplified by appropriate food consumption warnings related to local poultry products. It explains the symptoms of avian influenza in humans and gives measures to be followed for specific exposure groups including farmers, owners of fighting cocks, residents living in an outbreak area, children, people preparing food and cooking, and people visiting or caring for those who are ill. The booklet concludes with five illustrated steps for prevention.
Number of Pages
28