Impact Data - Male Motivation Campaign for Family Planning
Assessing the impact of the campaign on the general population involved identifying and re-interviewing men and women who were interviewed in the 1999 Guinea Demographic and Health Survey (GDHS). The evaluation survey was conducted 14 months after the GDHS. Analysis of campaign impact comprised both baseline and follow-up interviews of 1,045 respondents. Survey responses provided the basis for baseline and follow-up comparisons of relevant indicators.
Analyses were based on the ideation model of behaviour change that measures shifts in ways of thinking that are the result of the diffusion of new ideas through communication and social interactions.
There was a significant increase for both men and women in being able to name at least one modern FP method, although the increase was greater for women than for men (29.2% increase for men, 35.8% increase for women). Figures also showed that campaign exposure was directly related to increased FP knowledge levels. Men with no exposure to the campaign showed an 18.2% knowledge level compared to a 92.6% knowledge level with a high level of exposure to the campaign. Women had a 39.7% knowledge level with no exposure to the campaign and an 89.5% knowledge level after the campaign.
In the general population, there was a greater increase from baseline figures for men showing their approval of FP following the campaign. Overall, more women (69.8%) approved of FP than men (65.7%). There was only a slight change in attitude about family size after completion of the programme. Women continue to feel that a family size of 5+ children is the norm (5.9 children before the campaign and 5.6 children after the campaign). The percentages of people in the community who approved of FP were felt to be much higher by both men and women who had the greatest exposure to the campaign.
Men:
- No exposure - 23.3%
- Low exposure - 30.5%
- Med exposure - 23.3%
- High exposure - 22.9%
Women:
- No exposure - 33.6%
- Low exposure - 19.1%
- Med exposure - 24.2%
- High exposure - 23.1%
The 3 most significant factors associated with positive exposure to the campaign were education, urban residence, and Christian religion.
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