The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
less than
1 minute
Print
a- a+
Published 27 years ago
Last updated 1 year ago
Read so far

Information, Education & Communication Family Planning Project - Jordan

0 comments

This family planning project organized by the Johns Hopkins University that sought to follow the knowledge, attitudes and practices related to family planning in Jordan. The objective of the program was to follow exposure and its relationship to attitudes towards family planning based on high access mass media portrayal of issues.
Communication Strategies

In television, Jordan Channel 1 is very popular among Jordanians, followed by Jordan Channel 2 and Syria Channel's 1 and 2. Surveys of media exposure to family planning on the radio and television related to methods, attitudes and behaviours were studied.
Development Issues

Population, education, family planning, health and nutrition.
Key Points

Approximately 90% of Jordanian men are regular television viewers, and the most popular programmes viewed by Jordanians are news programmes (91%), followed by plays and dramas (76%), religious, cultural and sports events (33%) followed by call-in and health programmes (25%).
Partners



Johns Hopkins University, Center for Communication Programs - School of Hygiene and Public Health, Jordan - Field Office, National Population Commission.

Sources

National Population Commission General Secretariat - Information, Education and Communication Project. Family Planning: Knowledge, Attitudes and Practices in Jordan. Final Report, October 1997. Pages 36-40