The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Invisible Child

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Author

  • Nada Korac and Jelena Vranjesevic
Published by the Yugoslav Child Rights Centre in 2001, the primary purpose of this 10-page study was to analyse the image of the child in the media contents intended for adult audience in Yugoslavia. The aim of the study was to determine how present children are in our media, and in what way. This publication intends to present a detailed review of the methodology and results.

Table of Contents

I. Introduction
  • Who are the Children? Public Opinion and social Agenda
  • Where are the Children? Visibility and Fate
  • Legal Aspects of Presenting Children in Media
II. A Study of the Media Image of the Child in Belgrade and Serbia
  • The Problem and Aim of the Study
  • Results and Discussion
III. Concluding Remarks
  • The Child in the Media: a roughly mapped terra incognita
  • Becoming Visible: Education and Participation
  • Post Scriptum: a brief Account of the Interim
IV. References

V. An Epimethodological Supplement
  • Behind the Figures
VI. Summary

A summary of this publication is available in English. The full publication is available only in Serbian.

Click here to download the summary in English in PDF format.
Click here to download the full publication in Serbian in PDF format.

Publishers

Languages
English, Serbian
Number of Pages
10
Source

Yugoslav Child Rights Centre website