Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
1 minute
Read so far

Lamp in the Darkness: Radio Brings New Skills to Front Line Health Volunteers & New Behaviors to Marginalised Communities

0 comments
Affiliation
Nepal Family Health Program
Center for Communication Programs, Nepal
Summary

This presentation includes information about "Sewa Nai Dharma Ho" (Service is Religion), a weekly radio distance education serial designed to strengthen the skills and knowledge of Nepal's frontline health volunteers (FCHVs) - 48,000 women who are largely illiterate, but who have brought dramatic improvement to the health status of Nepal’s predominantly rural population. This weekly education serial is complemented by "Gyan Nai Shakti Ho" (Knowledge is Power) - a weekly drama serial that garners the needed community support for FCHVs and promotes the adoption of health-seeking behaviors at the household level.

Summers suggests that many behaviors that underlie Nepal's high maternal and neonatal mortality rates and high unmet need for family planning are deeply rooted in tradition and cultural beliefs. Highly participatory and interactive, the radio serials have been welcomed in communities as a "lamp in the darkness," including by those communities that have been affected by the escalating conflict situation. According to Summers, radio is an increasingly powerful medium to remote villages as travel is restricted by civil unrest. In response to the multitude of different ethnic groups and languages in Nepal, the radio serials are adapted and translated into local languages - a step that has allowed health messages to reach what are considered the most vulnerable populations who have poor access to health services and are most in need of health-seeking behaviors. FCHVs facilitate radio listener groups established in the community, thereby empowering women to be agents for change in their own communities, creating an enabling environment for change, and linking vulnerable populations to the government health services.

"Gyan Nai Shakti Ho" and "Sewa Nai Dharma Ho" are part of the Radio Health Program, a behaviour change communication initiative of the Nepal Family Health Program funded by USAID.