Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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L'Equipe (The Team) DRC

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L'Equipe (the Team) in the Democratic Republic of Congo (DRC) is a television drama series which deals with good governance, gender-based violence, corruption, and reconciliation via characters who represent a fictional all-female Congolese football team. The DRC production forms part of a multi-national TV drama initiative by Search for Common Ground, which involves productions of The Team in 13 countries, each using a fictional football team scenario to address collaboration and good governance. The DRC production is set in the real-life post-conflict environment of the DRC, where more people have died than anywhere else since World War II, with sexual violence leading to an estimated 200,000 women raped since 1998.
Communication Strategies

The Congolese version of The Team focuses on the on- and off-the-field intrigues of an all-female football team named "The Mosquitos". In each episode, the two main female characters, Lydia and Zizina, face the choice of whether to fight the system and act for positive change or to go along with the tide of corruption, exploitation, and mismanagement surrounding them. Storylines tackle the topics of tribalism, witchcraft, citizen participation, HIV/AIDS, and electoral manipulation. The female players lead a strike, organise a fundraising match, protect children from abuse, and eventually vote the team's president out of office, learning hard lessons about honesty, allegiance, and ethics along the way. Many conflicts are provoked by the team's coach and president, who use tribalism, manipulation, and corruption to the detriment of the team. The women compete against each other in local elections, dividing their own team during the campaign. Gender dynamics are also interwoven throughout the series, where even the referee is a woman who becomes a victim of date rape by her HIV-positive boyfriend. Click here to read episode summaries of Season 1.

By choosing to focus on an all-female soccer team, Search for Common Ground hopes to offer a unique gender perspective on the issues facing the DRC. Both male and female characters are complex, with both men and women in positive and negative roles, making mistakes and confronting difficult choices along the way, often without much encouragement from the older generation.

The series is a co-production between Search for Common Ground (SFCG), Cyberpictures, and Image Drama. It is written by Congolese and uses an entirely Congolese cast and crew. The actors were from Kinshasa, including 3 homeless children who assumed the 3 main children roles. Director and Director of Photography is Ronnie Kabuika, First Assistant Director is Patrick Kalala, and Production Manager is Anselme Wimye Muzalia. The series was shot in Kinshasa's peri-urban outskirts, and filmed in a combination of French, Lingala, and Swahilii.

The 45-day shoot finished in January 2010, and the broadcast began in August 2010 on the country's largest national private broadcaster, with a lineup of more than 20 television stations around the country poised to broadcast the series starting in September. The series will also be distributed to university-based video clubs in 4 cities and to local youth associations and will be screened to local authorities. A "Miss Leader" competition will be launched midway through the series as a way of highlighting young women's leadership across the DRC. The second season of the DRC's The Team is in pre-production.

Development Issues

Conflict, Gender, Youth, Sexual Violence, Reconciliation, Democracy and Governance

Key Points

SFCG has been working in the DRC since 2001, when it was invited by InterCongolese Dialogue mediator and former Botswana President Ketumile Masire to undertake communications for peacebuilding work. With a staff of 90 and 6 offices in both the capital and in 3 eastern provinces, SFCG currently produces 12 weekly radio programmes, a reality television programme, and print outreach materials such as comic books and posters. Other conflict transformation tools used include participatory theatre, mobile cinema, radio and television journalist trainings, civil society and youth work, and human rights work with the Congolese army. SFCG addresses issues including good governance, repatriation, security sector reform, regional cohesion, and sexual violence.

The Second Congo War, which officially lasted from 1998 to 2003, is considered the world's deadliest conflict since World War II. By 2008, the war and aftermath killed 5.4 million people, mostly from disease and starvation, and millions of others were displaced. Fighting continues in eastern Congo, where Congolese, Rwandan, and Ugandan rebel armies battle for control of the area's vast natural resources, including coltan, a metallic ore used in small electronic devices. The eastern Congo also suffers the world's highest incidents of rape and other sexual violence against women.

Partners

SFCG, Cyber Pictures, Image Drama, Governance and Transparency Fund of UKaid, and the 'Media for Democracy and Good Governance in DRC' project supported by the British, French, and Swedish governments.

Sources

Search for Common Ground website on June 28 2010; and email from Lena Slachmuijlder to Soul Beat Africa on September 2 2010.