Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Mexican Women's Communication and Information Service [Comunicación e Información de la Mujer (CIMAC)]

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The Women's Communication and Information Service (Comunicación e Información de la Mujer, or CIMAC) is the creation of a group of feminist journalists in Mexico working to ensure that the media pay attention to women - who they believed had been systematically excluded from mainstream, male-dominated news. CIMAC was formally established in 1998 to "promote a new point of view in the media, one that considered the current situation of women in Mexico and the world, and was always based on the principals of equality, social justice, and democracy."
Communication Strategies

The CIMAC network intentionally has a horizontal, non-traditional structure. All members are fully part of the network, without representatives, spokespeople, or title-holders. Men are allowed to participate; CIMAC organisers understand the need to make alliances between women and men (particularly because men have editorial decision-making power in most media outlets - as editors, heads of departments, and owners).

CIMAC took as its starting point the calendar related to women's rights, by promoting coverage of International Women's Day and other important dates in the history of the feminist movement. Thus, the project started without any need for infrastructure (e.g., desks); the strategy was to integrate women's issues into the daily work of the members - who, as reporters, were already out on the street - without creating extra work. CIMAC's Director explains, "We had to produce stories without it becoming a double workload for us. If I'm looking at workers' news, how do I start looking at the women in that story? If your beat is education, how do you consider the women involved? We women are everywhere - that is something we emphasize in CIMAC. You don't need to work as a journalist to take on this issue. If you're always asking yourself where the women are, you will find the other story, hidden behind the one that everyone sees."

Today, CIMAC has 4 main work areas:

  1. The news agency, which produces and publishes articles (for newspapers, magazines, radio, television, and websites) from a gender perspective. CIMAC has its own online news service. One of CIMAC's first projects was the creation of a supplement in the Mexican newspaper La Jornada, called "Double Shift" ("La Doble Jornada").
  2. The documentation centre, which provides journalists with historical documents about women's struggles in Mexico. The centre aims to recover women's past contributions and knowledge, offering background information to both male and female reporters.
  3. The maintenance of permanent communication with the mainstream media, including developing a daily mechanism to keep the media informed on women's issues. CIMAC liaises with these outlets to encourage them to recognise feminists as valuable contacts on issues such as violence against women, women's healthcare, etc. CIMAC has a press office that works to open up this dialogue with all media outlets.
  4. The construction of alliances, starting with CIMAC's creation of the National Network of Women Journalists (Red Nacional de Periodistas, or RNP) in 1995. To create RNP, CIMAC began to share their proposal with male and female journalists across Mexico. CIMAC then organised a gathering of women journalists and politicians to discuss the issue of women in the media and the situation in which women were living. CIMAC also participated in the creation of networks of journalists in certain Mexican states, as well as 4 international journalists' networks: the Network of Mexico, Central America and the Caribbean; the Trinational Journalists' Network: Mexico, United States, and Canada; the Latin American Network of Journalists; and the International Network of Journalists with a Vision of Gender. The RNP is on the board of the International Network. CIMAC also collaborates with the Latin American Women's News Service (Servicios de Noticias de la Mujer de América Latina y el Caribe, SEMLAC).


In addition, CIMAC carries out various actions on media strategy and grassroots communication, including consultations for a wide range of organisations and institutions, production of related materials, and the hosting of over 300 workshops for journalists in Mexico, Latin America, and the Caribbean on non-sexist journalism, citizenship, sexual and reproductive rights, public population policy, violence and human rights, journalistic research, speech, radio, content analysis, and gender and self-esteem.

CIMAC journalists have also created media with a gender perspective in the media outlets where they work - of their own initiative, and often as volunteers.

Development Issues

Gender, Women, Rights.

Key Points

CIMAC faces many challenges - even just in meeting its primary objective: "demonstrating that what happens to women constitutes news." Another challenge is the concentration of the media in Mexico, where a limited number of people are the owners of multiple outlets. Another serious problem is the vulnerability suffered by Mexican journalists because of widespread violence in Mexico. CIMAC's Director explains, "Psychologically, the attacks affect us. We ask ourselves, 'How far will I go with this investigation?'" In a context of growing violence due to drug trafficking and organised crime, women journalists receive threats - according to CIMAC - not only against themselves, but also against their children, as an intimidation tactic.

Sources

"CIMAC", by Laura Carlsen, November 10 2009 - part of the CIP Americas Program's series of 10 Citizen Action Profiles on Communication Rights; and CIMAC website, February 23 2010.