Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Monitoring & Evaluation: An Introduction for Practitioners

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Author

Affiliation

Wellcome Trust

Date
Summary

"Monitoring & evaluation can play a vital role in the management & improvement of an activity, organisation or process..."

Delivered at the Wellcome Fourth International Public Engagement Workshop, October 3 2012, Cape Town, South Africa, this presentation is designed to guide a range of stakeholders in the research process through monitoring and evaluation (M&E). Liz Allen starts by exploring the rationale behind M&E, such as policy and advocacy: "I want to tell people about what we do and show the benefits". Allen outlines the process, including: establishing an M&E framework, monitoring, setting up a review, and carrying out a process review, a formative review, and a summative review. She notes that tracking includes inputs/activities, outputs, outcomes, and impact.

The next few slides outline theory and formal M&E frameworks. For instance, within the payback framework, one category is research targeting and capacity building: postgraduate research training, career development, the building up of tacit knowledge and technical expertise could lead to informing future research studies. Allen explains what the benefits and limitations of framework approaches are; for example, it can be a challenge to accommodate context.

While stressing that there is a risk in overdoing M&E, Allen asks: "what will you use to indicate that you are making progress?" One of her suggestions is that that M&E focus on involvement of stakeholders. Quantitative research can hone in on such areas as access and participation data. Qualitative research can include interviews, open questions (in a questionnaire format), focus groups, ethnography, participatory research, observation, comment/bulletin boards, and visitor books.

To offset various challenges (such as getting agreement on goals, objectives, indicators, and method), Allen recommends strategies such as: building in M&E from the start; understanding stakeholder and audience requirements; and being flexible, because learning is iterative and should be part of the process.

The following slides share Wellcome Trust's indicators of progress. For instance, in the area of engagement, indicators include: enhanced level of informed debate in biomedicine and significant engagement of key audiences with increased reach. Several examples of Wellcome's work when measured by the indicator "influence" are provided, such as this article: "The Effect of Mobile Phone Text-Message Reminders on Kenyan Health Workers' Adherence to Malaria Treatment Guidelines: A Cluster Randomised Trial".

Editor's note: The first 30 slides of the 37-slide presentation may be viewed below; to download the entire presentation, please click here.

Source

Email from Liz Allen to The Communication Initiative on October 17 2012.