The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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National HIV/AIDS Education (2) - Thailand

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This was the second of two national HIV/AIDS education programmes of the European Union in Thailand in 1994. It focused specifically on one province, Chiang Rai. By improving the awareness of of young people in rural districts, and by increasing their motivation to teach one another, the project hoped to produce youth that were more capable of making responsible and informed decisions about sexual health.
Communication Strategies

Village education classes were organised by the Ministry of Education. This was created as a culturally appropriate model for education on HIV/AIDS to be applicable to the rest of Thailand.
Development Issues

HIV/AIDS, STD's, peer-education, education
Key Points

The province of Chiang Rai was chosen as an area of focus because it has one of the countries highest rates of HIV infection and STD prevalence.
Partners



Commission of European Communities (European Union), Thailand Ministries of Education and Public Health

Sources

Rex Winsbury, Action: The EC's response to HIV/AIDS in developing countries, 2nd ed. (Brussels: edit, 1994) 26.