Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Navigating the Children's Media Landscape: A Parent and Caregivers Guide

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From the Introduction
This report is intended to provide information to parents and other primary caregivers to help them consider what effects their family media use strategies and practices can have on their young children, and to provide ideas andstrategies to help parents and caregivers select and use media resources with their families in developmentally appropriate ways. Drawing on a review of academic literature; the insights of experts in the fields of media literacy and effects, child development and education, and professional and advocacyorganisations; and exploratory interviews with a small but diverse set of young children and their parents, this report is intended to help parents better navigate the children's media landscape.

Table of Contents
  • Letter from Cable in the Classroom Executive Director
  • Letter from National PTA President
  • Introduction
  • The Changing Children's Media Landscape
  • Creating a Family Media Use Strategy
  • Using Media to Support Child Development
  • Using Media to Support Child Development Chart
  • A Shared Responsibility
  • References
Click here to download this publication in PDF format [563 KB].
Number of Pages
24
Source

Young People's Media Network, April 7, 2004. Original Source: Axcess News