Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

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Neria Grassroots Distribution Project: Final project report

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Summary

Executive summary

Was the Neria Grassroots Distribution Project, which objectives were to dub the feature film Neria into Shona and Ndebele; to develop support materials including a support video focusing on the key learning points contained in the film and a support manual to facilitate the learning process with target groups as well as a grassroots distribution campaign to reach disadvantaged groups across Zimbabwe, a successful initiative? Was awareness related to women's inheritance issues amongst audiences raised, was information concerning the Inheritance Laws transmitted to distributors? Which project phases were implemented resulting in which achievements? Which limitations were experienced and judging from these answers, what project impact can be foreseen? These are some of the questions this final project report about the Neria Grassroots Distribution Project seeks to answer.


Having used a participatory approach in data-gathering devices that led to the development of the Neria support materials, the project has faced a number of external as well as internal constraints. However, these constraints are definitely outnumbered by its achievements and its likely project impact that can be estimated for the next twelve moths. Main achievements of the project are – amongst others - the successful assessment of a variety of organisations to carry out the task of a distributor throughout Zimbabwe, the country-wide formative research period with screenings and focus group discussions, the successful pre-testing of the designed materials and finally the training of trainers in the effective use of the support materials which comprise of a Neria feature film, a Neria support video and a Neria support manual in Shona, English and Ndebele with picture cards, support groups address lists and legal educational pamphlets.


As interactive tools, the designed materials will encourage awareness among audiences on the issue of women's rights and move communities to respond and build on existing initiatives for attitude and behaviour change.


Both, the support video and the support manual, which were developed to facilitate a deeper knowledge about issues contained in the feature film Neria, will benefit anyone who is interested in discussing issues of inheritance. It will be particularly helpful to people offering assistance with inheritance-related problems in grassroots communities.


Moreover, the Neria support materials have joined a multi-media campaign called the ‘Wills and Inheritance Laws Project' run by the Zimbabwean Ministry of Justice, Legal and Parliamentary Affairs in order to thoroughly spread information on the changes of the Inheritance Laws after 1997. The Neria support materials will (though in a repackaged form) be used as educational tools all over Zimbabwe, which will widen the distribution range enormously.

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

Great!