Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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One Hander – South Africa

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Sisonke Arts has developed a play using puppetry, poetry, music, and drama to explore options (other than sexual intercourse) for releasing sexual tension. Performed by two actors and puppeteers, the play focusses on masturbation as a means to help combat the spread of HIV/AIDS.
Communication Strategies

The play is made up of a series of short scenes depicting different life situations. At the river a boy meets a girl and they are attracted to each other. At the tavern, alcohol is shown as playing a part in spreading AIDS. An older puppet dies of AIDS at the beginning of the play and this has an impact on the sexual behaviour of the other two young puppets. They decide to masturbate. The use of language in the play is minimal and is performed on a 6x6 metre stage. It uses music to reach out to audiences. The aim of this approach is to appeal to audiences of various language groups.

The play was rehearsed in the Netherlands for two months. This process was made possible by support from the Prince Claus Fund. The play has been performed in the Netherlands (at the Noordezon festival, Amsterdam) and in South Africa (at various institutions including Wits Technikon).

Development Issues

HIV/AIDS.

Key Points

Organisers say masturbation is one of the oldest and safest methods of releasing sexual tensions. "In rural areas in South Africa, it was used to prevent pregnancy especially before marriage. A man would only penetrate the thighs of his partner not her vagina. If there was no partner he would resort to a solo performance as in using his one hand and his imagination. Since we don't have solutions to the AIDS crisis we need to look at options like masturbation."

Partners

Support provided by the Prince Claus Fund.

Sources

Macebo Mavuso sent an e-mail to The Soul Beat Africa on December 10, 2003.