The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Pakistan: Entertainment-Education

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Pakistan: Entertainment-Education

Please access the links below for

  1. lists of the relevant work
  2. within those lists, individual summaries of that work within which there are:
    1. contact people for each initiative and
    2. links to the full source material


NOTE: A summary item is coded for a country if there is a substantive reference within the original, full material related to that country.



1. INITIATIVES, THINKING, RESEARCH, AND SUPPORT

Data Last Updated November 24 2010


A. Overall


20 Initiatives overall - all projects, research reports, and organisational contacts.


B. By Type


Initiatives/Projects

14 Programme Initiatives

Example: Target Tuberculosis


Research/Thinking

1 Strategic Thinking pieces

Example: Social Marketing for Health: Did It All Begin with Condoms?


Research/Evaluation

5 Research/Evaluation Studies

Example: Village Level Awareness Campaign on Devolution and Local Government System


Resources/Tools

Zero Materials

Example: none yet


C. By Organisation type


Bilaterals

2 initiatives, research reports, or resources have Bilateral agency involvement

Example: CIDA Devolution Support Project (CDSP)


Civil Society/NGOs

14 initiatives, research reports, or resources have Civil Society or NGO involvement

Example: Fight Against Dowry


Media Stakeholders

7 initiatives, research reports, or resources have News Media or Community Media stakeholder involvement

Example: Piyar ka Passport (Passport to Love)


Government

5 initiatives, research reports, or resources have State institution involvement

Example: Target Tuberculosis



D. By Development Issues


Gender Equity

8 initiatives, research reports, or resources that focus on Gender issues

Example: Fair Play for Girls


Health

5 initiatives, research reports or resources that focus on Health issues

Example: Role of Media in the Advancement of Science


Sexual and Reproductive Rights

6 initiatives, research reports, or resources that focus on Sexual and Reproductive Rights

Example: Youth First


Violence Against Women

2 initiatives, research reports, or resources that focus on Violence Against Women

Example: Fight Against Dowry


E. By Media


Television

12 initiatives, research reports reports, or resources related to Television

Example: Gender Watch


Radio

7 initiatives, research reports reports, or resources related to Radio

Example: Piyar ka Passport (Passport to Love)


Print

11 initiatives, research reports reports, or resources related to Print

Example: Aahat


Digital Technologies

7 initiatives, research reports reports, or resources related to Digital Technologies

Example: Piyar ka Passport (Passport to Love)


Mobile Technologies

2 initiatives, research reports, or resources include elements about or references to the use of Mobile Phones within Entertainment-Education efforts.

Example: Youth First


2. NETWORK


For a list of the people who have registered within The CI network from Pakistan who are either involved or interested in Entertainment for Development, please access this link. When logged in, you will be able to use the Contact link to make contact with interested people (people without a Contact link have chosen to remain private and have disabled the ability for others to contact them through the online network).