Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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PAPER The Drum Beat - 24 - Ohio University - Internet

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The Drum Beat - 24 - Ohio University - Internet
Additional Information and Commentary - Please contact the student identified for a full copy of their paper.


By Irma Larrea-Ona
International Student of Ohio University
July 1999
il349191@oak.cats.ohiou.edu


6. The Internet: A New Barrier between Developed and Developing Countries?

ABSTRACT

The development of the Internet in the last five years has produced multiple changes in the traditional ways of understanding and thinking about the mass media. Today, the Internet has emerged as one of the major communication technologies in the world, with present estimates of Internet users' ranging between 40 million and 60 million in more than 130 countries worldwide.
It is impossible to disregard all the possibilities that the Internet offers, but we also have to consider that its rapid development and understanding is easier to accomplish in developed countries. Developing countries are many steps behind in the use and the evolution of the Internet because of the levels of illiteracy, poverty, economic resources, and many other political, social and technological factors that contribute to the situation. The purpose of this study was to investigate (1) a different understanding of the Internet as a mass medium between developed and developing countries; and (2) how the use of the Internet can open or close links between developed and developing countries.

The real impact that the Internet is currently producing in society cannot be measured in all its extension, until now. However, the real impact caused by the Internet is not exclusively in people's senses but fundamentally in the whole society. The Internet is not only a mass medium, but it is also a cultural phenomenon. The Internet's rapid growth creates a dilemma inside society because it represents a new space where language, politics, identity and many other elements are includes and discussed worldwide, without any direction, and apparently without any specific objective. That means that many theoretical models and social interchange strategies need to be discovered and developed to deal with the current and future impact that the Internet will have on the world. The difficulties and the limitations experienced by developing countries concerning the massive use of the Internet are constantly surpassed using creative ways to do it. One of the most significant of those is the understanding of the Internet as a new tool for social development.
However, it is important to understand that technology is a necessary, but not a sufficient, condition for national development. Other elements must be taken into account: natural resources, human skills, political will, and a desire of self-reliance. But without technology, development could be slow or nonexistent. Thus, the Internet could help developing countries to achieve their sustainable development goals if it is utilized with prosocial objectives.