Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Phoenix Players

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A professional Kenyan theatre group – the Phoenix Players - has developed a strategy for HIV/AIDS education whereby its actors promote social change and enhance public welfare, while maintaining traditional theatrical standards.
Communication Strategies

Phoenix's objective in staging its HIV/AIDS education play, Changing Generations, was to produce exciting entertainment while successfully communicating messages of social and public health relevance to the Kenyan population.

"Changing Generations" used a light operatic format. The context is graduation day at Nairobi University, where three young couples contemplate their forthcoming marriages. Each couple has its own tribulations: couple No. 1 is an inter-tribal marriage (Luo/Kikuyu); couple No. 2 involves marriage of a wealthy young man to an orphan girl; and couple No. 3 deals with issues of infidelity. The issue of HIV/AIDS was developed in the context of the couple No. 3 sub-theme.

Phoenix Players later produced two musical theatre productions, Aspirations and a revised version of Changing Generations. Aspirations used a musical comedy format in portraying 21 young Kenyans, each from different backgrounds and with different aspirations, competing to represent Kenya at an international convention.

Phoenix also produced a version of Changing Generations as a video that was broadcast on the Kenya Television Network to an estimated 1.7 million viewers.

Development Issues

HIV/AIDS, Youth.

Key Points

"Performing arts can capture an audience's attention, be thought provoking, evoke identification and strong emotions, and present role models for behaviour change. Theatre can also overcome literacy barriers through face-to-face communication in the local language and idiom. The strength of theatre is that trained actors can reproduce a context that reliably evokes feelings, thoughts and reactions from an audience."

Partners

James Falklan, Phoenix Players Ltd.; and Joseph Valadez, Senior Association, Johns Hopkins University, Bloomberg School of Public Health.