Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Pocket Answer to Digital Divide

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According to this article from BBC, much of the debate about the digital divide centres on finding ways to get computers to individuals in developing countries, but some are arguing that existing mobile phone technologies are the way to connect the world. One problem with personal computers (PCs) identified in the article is that after one or two years they start to break down and schools have no money to fix equipment, especially in rural areas. "Everyone is talking about the digital divide, but the real issue is getting phones in everyone's hand," Tom Phillips, the head of GSM Association's policy unit, told the BBC News website. "The core message is simple; 80% of the world has mobile coverage yet only 25% is accessing it," he said.

The article states that mobile technology has, for some time, been making a difference in remote, underdeveloped areas of the world where it is difficult and costly to build fixed-line infrastructure and net access. One reason for its success is its ease of use and its ability to conveniently overcome language and literacy issues. While internet access in the traditional sense, via a computer, needs some level of know-how, such as typing and reading skills, the mobile, in its simplest form, requires voice only. Mobile technology is being used in local communities to find out market prices, and other vital information, such as medical advice. For example, in Bangladesh, mobiles are being extensively used for e-learning, e-commerce, and e-government, and local communities there are working on making more local content available via mobile networks.

The article proposes that the real opportunities for mobile technologies lie in its ability to work with other existing infrastructures that are in place already. One project by Nokia, called BridgeIT, was demonstrated at the World Summit on the Information Society (WSIS). It demonstrated how satellite and mobile technologies could be married to provide vital interactive e-learning for people in the Philippines. The project provides schools with Nokia set-top boxes carrying 80GB of storage on board, a GSM mobile, a Sim card, and a guide to interactive maths and science lessons. When teachers want to access lessons, they text a unique code and the interactive material is downloaded at off-peak times to the box.

Source

Pambazuka News, No. 230, November 25 2005.