Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Positive Muslims

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Positive Muslims is a non-governmental organisation (NGO) that offers education, counselling and support to Muslims living with HIV/AIDS in South Africa. The organisation aims to give people a chance to share their thoughts and talk about their worries in a safe environment. It promotes the importance of support for infected people and conducts public awareness campaigns and research. Specific goals include:
  • creating and deepening awareness among Muslims about the prevalence of HIV/AIDS in all communities including the Muslim community
  • educating the Muslim community about the disease
  • developing and implementing ways to support Muslims living with HIV/AIDS in personally meaningful ways
Communication Strategies
The organisation's key strategy is the provision of one-on-one communication and support through a buddy system through which HIV-positive people can have their own friend with whom to share their feelings and emotions. This strategy is in contrast to “traditional care programmes [which] often focus on treatment and counselling services, without taking into account emotional support in the form of friendship.”

Before becoming a buddy, volunteers are required to undergo one week of training with follow-up education in both counselling techniques and medical knowledge about HIV/AIDS and its treatment. The expectation is that the buddy is then able to give emotional support as well as help to monitor a HIV-positive member's health. Positive Muslims director and clinical psychologist Rehana Kader explains, "If the mind is not healthy, this will impact negatively on the person's immune system."

Apart from the buddy programme, the organisation:
  • conducts research - hosts a quarterly forum of all Muslim researchers and others working in the area and engages in ongoing research on HIV/AIDS prevalence in the Muslim community and in trying to understand the relationship between Islam, compassion and being non-judgmental
  • offers individual and family counselling and support groups
  • presents awareness-raising programmes on community radio stations and in schools, mosques and factories
  • lobbies all the relevant structures both in government and in civil society, particularly the Muslim religious leadership, for greater support for people living with HIV/AIDS and a deeper awareness of the need for openness and non-judgmental support
  • shares information about HIV/AIDS and Islam, upcoming events and news, and its own work through the Positive Muslims website
Development Issues
HIV/AIDS
Key Points
The organisation says the programme aims to benefit HIV-positive members emotionally and physically through having a buddy to help them become healthier than before. “Without emotional support, people suffering from HIV/AIDS often experience depression, feelings of isolation and alienation....HIV-positive persons need a friend - having a counsellor is not enough to maintain their mental wellbeing."

Positive Muslims came about when Faghmieda Miller, whom organisers say was the first Muslim woman to disclose her status publicly in South Africa, encountered ignorance, denial and rejection when she revealed she was HIV-positive. According to the organisation, "The broader Muslim community appear to adopt an attitude of judgementalism, prejudice, and ignorance towards Muslim people living with HIV/AID’s (MPWA’s). The MPWA’s not only have to deal with their own issues regarding their HIV+ status but also have to deal with certain false perceptions, beliefs, attitudes and ignorance within the Muslim community. Disclosure of their status thus becomes more difficult for fear of not only broader societal rejection, but also total condemnation within religious circles and their families."
Sources

PlusNews (a service of the Integrated Regional Information Networks, or IRIN) on March 29 2005; and Positive Muslims website on June 29 2006.