Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Project V

1 comment
This United Kingdom (UK)-based initiative centres around an audio website through which children aged 9-15 in schools throughout the country broadcast and listen to their own radio programmes. It is designed to be an interactive learning experience that provides a platform for young citizens' voices to be heard. It is also designed to be a tool for teachers, parents, politicians, and policymakers to listen to the issues children care about. Project V was created by YourVoices, an online audio company.
Communication Strategies

Project V draws on the use of information and communication technology (ICT) to engage children in learning about, speaking out about, and making change related to various issues of importance to them. Students from various schools in the UK have identified concerns - such as health problems (e.g., avian influenza, cancer, drug use, heart disease, HIV and AIDS, obesity, smoking, and sexually transmitted infections, or STIs), environmental challenges (e.g., global warming), community/school difficulties (e.g., bullying, graffiti, littering, sexism, stereotyping, vandalism), and scientific issues (e.g., animal testing, stem cell research). To cite one specific example, by clicking on "MRSA" [which is an acronym for methicillin resistant Staphylococcus aureus], one reads an introduction: "Over the last couple of years we've read in the newspapers and heard from Radio and TV about dirty hospitals and deadly hospital-borne infections. Are these reality or scare stories? We set out on a quest to find out the truth about the state of hospitals in our region, Cumbria, and the scale of the problem that is often called a "Superbug", MRSA." Then, one may click on files to hear the radio programmes - created by students themselves - related to this issue.

The process of creating these programmes revolved around the participation of children. A research consultancy organisation called Dream Mill chose schools to represent a wide range of demographic profiles, including variance in ethnicity, rurality, and socio-economic status. The Dream Mill worked to create a culture of participative inquiry at the beginning of the project, which was designed to inspire ongoing commitment from young people throughout the production process. In an effort to create "ownership" of the Project V initiative, young people were treated as experts and project managers throughout the research process. Specifically, a "community forum" strategy was used for large-group facilitation of approximately 30 students in each of 8 school classes. The Dream Mill conducted idea generation and creative workshops to elicit the issues that young people felt strongly about from a local, national, and international perspective, and help them develop ideas for stories for the Project V website. The Dream Mill developed projective exercises such as "Tell Tony Blair" and "Write a Media Pitch" to help young people identify and clarify their ideas, and to engage in active citizenship.

Development Issues

Children, Education.

Partners

YourVoices and Dream Mill. The project was funded by the National Endowment for Science, Technology and the Arts (NESTA).

Sources

Project V website; "Project V - www.projectv.fm: Development of 'Content Ideas' for a Youth Audio Website" [PDF]; and email from Gudrun Dalibor to The Communication Initiative on December 8 2008.

Comments

User Image
Submitted by Anonymous (not verified) on Sat, 02/16/2008 - 20:22 Permalink

It sounds like a really interesting and useful project,but there hsan't got any result to evaluate it which make us difficute to realize its meaning.

Teaser Image
http://www.projectv.org.uk/images/photos/gudrun-girls.jpg