Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Public Service Broadcasting in the Age of Globalization

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This book takes a scholarly perspective aimed at creating debate about the role and function of public service broadcasting (PSB) at a time that it is facing a variety of threats, not only from governments, but increasingly from commercialisation of broadcasting. Case studies and experiences from twelve countries are included.

The book was inspired by a project conducted by the Asian Media Information and Communication Centre (AMIC) for the United Nations Educational, Scientific and Cultural Organization (UNESCO) in 2004–5 for which good practice submissions from PSB experts and research scholars from around the world were collected.

Contents include:
  • ForewordBy Shashi Tharoor.
  • Public Service Broadcasting in the Age of Globalization: an IntroductonBy Indrajit Banerjee & Kalinga Seneviratne.
  • Definition and History of Public Service BroadcastingBy Kalinga Seneviratne.
  • Public Service Broadcasting: Theory and Reality - The Measurement ChallengeBy Andrew Taussig.
  • Keep the Essence, Change (Almost) Everything Else: Redefining PSB for the 21st CenturyBy Karol Jakubowicz.
  • Exploring a Conceptual Model for Public Service Television ProgrammingBy Sundeep R Muppidi.
  • Legal and Regulatory Aspects of Public Service BroadcastingBy Venkat Iyer.
  • India Public Service Broadcasting and Changing Perspectives By Binod C Agrawal & Shalini Raghaviah.
  • Australia The ABC and Public Value - Public Service Broadcaster in the Age of CompetitionBy Elizabeth Jacka.
  • Malaysia Broadcasting, Public Culture and Ethnic SpheresBy Umi Khattab.
  • South Africa Public Service Broadcasting in the Post-Apartheid Era - The Struggles and Tribulations of Turning a State Broadcaster into a Public Service BroadcasterBy Ruth Elizabeth Teer-Tomaselli.
  • Germany Functional Differentiation or Decline? The Impact of Media Liberalization on German PSBBy Sigrid Baringhorst.
  • Malta Countering the Challenges of Media Liberalization in a Small Island StateBy Joseph Borg
  • Sri Lanka Commercialization and Political Interference on Public Service Broadcasting and the Role of Private Media NetworksBy Ariyaratne Atugala.
  • India Public Broadcasting vs. Commercial Broadcasting in Remote Indigenous CommunitiesBy Thomas Jayaprakash Yesudhasan.
  • Japan Public Broadcasting and the CommunityBy Kuniko Sakarta Watanabe.
  • USA The State of Public BroadcastingBy Marie A Mater.
  • Papua New Guinea Revitalizing Radio with Community EmphasisBy Dick Rooney.
Click here to access the Asian Media Information and Communication Centre (AMIC) website catalogue for ordering this book.