Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Rights-based Approach to Development Transforms a Major International NGO

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Summary

This article describes some of the lessons learned from a new rights-based approach on the part of ActionAid entitled "Fighting Poverty Together." ActionAid, a British aid agency, is described as introducing changes in its operations to reduce dependence on child sponsorship, decentralise its internal management and simplify its organisational structure. The author, Charles Owusu, describes lessons learned from these changes and central to his concern is if they have impacted change at the grassroots level.

According to Owusum a study was carried out by ActionAid to assess the impact of its new Accountability, Learning and Planning System (ALPS), introduced to support the new strategy. It examined ALPS in Ethiopia, The Gambia, India and Kenya, and looked at: the ability of local people to participate: lessons learned from them; and and how the organisation could respond to their needs.

As a result of Action Aid's restructuring, local people and partners now take responsibility for implementing their own development programmes. In 30 countries, ActionAid programmes follow ALPS and no longer are required to write formal annual reports to their headquarters. Instead, strategies and programmes are created through participatory review and reflection processes that are held with local communities, partner organisations, staff and donors.

Owusu points to several positive changes since ALPS started:

  • Learning about programmes and devising strategies that traditionally centred on donors needs has given way to learning from poor people;
  • Building good working relationships characterised by gender sensitivity and respect is now a priority because staff and others are challenged to look at their own behaviours and attitudes;
  • Staff no longer waste time preparing and rewriting reports in English which is a second or third language for many; and
  • Field staff, local partners and community groups are now more willing to talk about failures, difficulties and challenges, which were previously concealed from general knowledge.

Based on these results, Owusu suggests that development agencies need to explore ways that weaken their relationship with field staff and local communities as well as find ways to give more power to them. He also suggests focusing on local languages for communicating in the form of drama, stories, proverbs and role plays which allow a better local-level analysis of problems.

Source

id21, April 26 2005.