Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The Role of Sexual Dissatisfaction in Driving Multiple Concurrent Partnerships

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Affiliation

Soul City Institute for Health and Development

Date
Summary

This PowerPoint presentation, presented at the 4th South African AIDS Conference in 2009, looks at the role of sexual dissatisfaction and lack of partner communication in driving multiple concurrent partnerships (MCP) in South Africa. The author argues that sexual dissatisfaction must be addressed as part of a strategy to decrease MCP.

Recent studies have shown that multiple and concurrent partnerships (MCP) are a key driver of HIV/AIDS in South Africa. MCP link people into a sexual network where having more than one partner puts all others in the network at risk. Decreasing MCP has therefore become central to HIV prevention efforts nationally. To understand the factors that lead to multiple partnerships and in order to plan prevention strategies, Soul City Institute for Health and Development Communication undertook a national qualitative study with men and women in both rural and urban areas.

The overall aim of the research was to gain insight into the audience's understanding, attitudes, and practices around sexual relationships in the context of HIV prevention. Thirty focus group interviews among female and male youths, young adults, and adults were conducted in rural, urban, and informal settlements of eight provinces in South Africa. In addition, in-depth interviews were conducted with women and men who were involved in concurrent sexual relationships. The data were analysed thematically within audience age segmentation using ATLAS.ti computer software.

The findings showed that sexual dissatisfaction (or a need for sexual satisfaction) and lack of communication were reasons for having multiple and concurrent partnerships in South Africa. The findings revealed the following:

  • Both women and men experience sexual dissatisfaction.
  • Men and women revealed lack of communication about sex in steady relationships such as marriage.
  • Women in particular are looking for an understanding of how to have better or "great sex".
  • Men spoke of their relationships with their primary partners as being stressful and said that sex with them is not exciting.
  • Issues around sexuality are grounded in the broader issues of gender inequalities and cultural practices: Men are dissatisfied because they perceive women in a certain way - they feel they cannot demand sex which could be dirty or demeaning. The idea of the "purity" of the mother also plays a role, so certain sexual acts cannot be performed with the core partner. Women are also too scared to discuss the issue of sexual dissatisfaction with their partner.
  • There is a lack of access to contextualised sexual information (some people taught themselves about sex through pornography).


The author argues that sexual dissatisfaction and partner communication around sex must be addressed as part of a strategy to decrease MCP. Better communication within relationships could potentially lead to better sex within core relationships and could potentially limit the need for multiple and concurrent partnerships. The presentation cites some challenges to consider in terms of programmatic responses:
- Messaging: how does one address sexual dissatisfaction in communication media – how to be explicit without being offensive?
- Language: how does one communicate complex sexual information and knowledge?

Click here to download the PowerPoint presentation.

Source

Soul City website on July 10 2009.