Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Self-help on the Web - Brazil

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The Self-help on the Web, developed by CERTI Foundation, is a model of virtual environment for helping people in crisis, in real time, using modern IT resources with interactive video, audio and text. CERTI (Reference Centers for Technology Innovation) Foundation is a privite non-profit research organisation dedicated to technological innovation for societal purposes. They are "pursuing an agenda to help the country to play a pivotal role on [development/technological] issues concerning the growing impact of ICTs on society."
Communication Strategies
This model provides clients and specialists with the possibility of individual attention with service open to the general public 24 hours a day, including information, orientation, virtual appointment, groups of mutual help and knowledge updating. To offer this service to the poor, CERTI developed a special application using a public access terminal to the Internet (Web Terminal). The solution uses IT resources and a broadband access (ADSL)that allows interaction via the Internet, operating with VoIP, videoconference and electronic forum - the Web Terminal is equipped with a video camera and a telephone. If the user agrees the specialist can collect some preliminary information through the video camera. If the user prefers, he/she can remain anonymous. He/she can choose to communicate using the chat, and the specialist has the ability to conduct the session by controlling the navigation to illustrate his/her explanation or to show images that provide some help to the person in crisis. Cooperative work and learning are very effective to initiate thecommunication between the specialist and the user.
Development Issues
Health, Family Planning, HIV/AIDS, Crisis Management.
Key Points
The main application is the Virtual Assistance to People in Crisis and cases of Chemical Dependence. Other programmes are being developed for pregnancy, diabetes, hypertension, HIV/AIDS, alcoholism, etc. The assistance model adopts the concept of meeting-rooms where the interactive agents learn more about themselves, acquire the capacity to examine and change their behavior and attitude. Moreover, they increase their capacity to endure the reality and expectations from third parties or from their own.
Sources

PDF documents about CERTI provided by Paulo de Miranda 10/01/01.