The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Serie Vida (Life)

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Serie de televisión participativa, que se complementa con la utilización de multimedia. Su objetivo primordial es captar la atención del público en todo el mundo y mostrar nuevas maneras de abordar el tema de la pobreza, para contribuir al alcance de la meta establecida por el DFID (Departamento para el Desarrollo Internacional) en cuanto a disminuir en un 50% el número de personas que vive en la pobreza total para el año 2015.

Las historias de la serie "Vida" exponen por qué la pobreza es el asesino número del mundo, así como la manera en que los gobiernos, las comunidades y los individuos pueden movilizar sus recursos para transformar la vida de los indigentes, y cómo puede contribuir el espectador a ejercer presión para que este mundo se transforme en uno más justo y sostenible.

Los programas de la serie "Vida" han sido transmitidos por la red de televisión mundial de la BBC, nueve veces por semana, a 65 millones de hogares, a partir del mes de enero del año 2000. La serie es además interactiva, es decir que permite que los espectadores y radioescuchas respondan y retroalimenten con sus comentarios y sugerencias cada programa.

Para ver el listado de títulos y la sinopsis de los programas que componen la serie Life, consulte directamente la página Lifeonline

Para adquirir los programas, contacte directamente la oficina de distribución de Television Trust for the Environment, Email: dina.junkermann@tve.org.uk