Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Shishu Prakash (Children's Express)

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Shishu Prakash (Children's Express) is a dedicated news agency for children that aims to enhance the quality and quantity of child development news in Bangladesh. Supported by UNICEF and implemented by Mass-Line Media Centre (MMC), the pilot project aimed to empower 640 young journalists (aged from 16 to 18) with the techniques for reporting child development issues.
Communication Strategies
The Shishu Prakash (Children's Express) news agency combines strategies to increase the quality and quantity of reporting related to children, with strategies to increase the participation and access of children to media. The pilot phase of the programme was one year, ending at the end of 2005.

The project included the following components.
  • Child Reporters - Ten children (five boys and five girls) in each of the 64 districts throughout Bangladesh were trained to identify and write news stories. These stories were sent to the Dhaka-based Child Rights Desk set up at MMC to provide editorial oversight before the stories are published in ten selected national Bangla and English dailies. In the first year of the pilot phase, the young journalists completed about 300 reports which highlight right-deprived children, working children, school drop outs, acid victims, child labours as well as issues like children health, entertainment, education etc. Many have been published in renowned English and Bangla mainstream national dailies.
  • Training Journalists - As a pilot activity MMC also brought selected journalists from each of the 64 districts to participate in an orientation workshop. This aimed to develop skills in rights-based journalism, especially in child rights journalism, to enhance their ability to professionally address children's issues more qualitatively and in-depth from their own region.
  • Seminars/ Exchanges - The project also aimed to use seminars and exchanges as a component to create a healthy network and environment of co-operation among the media and activists. The media personnel can benefit from information from the activists and the activists have an opportunity to address their views and activities to the media.
  • Data Bank Development - The planned databank would provide necessary information to support to the journalists, researchers, activists to prepare their reports, papers, and articles.
Shishu Prakash used global standard guidelines and checklists in reporting children's issues.
Development Issues
Children
Partners

Mass-line Media Centre (MMC), UNICEF

Sources

Email from Rezwan-ul-Alam to The Communication Initiative, May 30 2005.