The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 23 years ago
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Slipping Under the Radar: Advertising & the Mind

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The technology of electronic media and the art of advertising have combined over the past 60 years to create very powerful tools of influence.These tools have proven to be capable of shaping attitudes, values and behaviors of large numbers of people. This paper explains the power to influence in the context of recent discoveries in brain science. In addition,comments are made about adopting these techniques to promote a public health agenda.

Includes case studies from tobacco and alcohol advertising.


Click here for the PDF version of this paper as posted on the WHO site.