Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Straight Talk

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Launched in 1995 by the Kenya Association of Professional Counsellors (KAPC), Straight Talk is a youth-centred adolescent sexuality and reproductive health programme that incorporates a newspaper, a network of clubs, a radio show, and training programmes. The goal is to provide Kenya's adolescents with accurate information in a safe, non-threatening context - dispelling misconceptions about HIV and sexual behaviour in ways that resonate with young Kenyans.
Communication Strategies

The project facilitates collaborative partnerships with adolescents with the aim of developing coping strategies and behavioural life skills that will help young people remain in control of their behaviour. The Straight Talk concept is built on the tenet that youth need information on sexuality and reproductive health so as to be able to make informed decisions about their health and lives. At the core of all Straight Talk activities is youth participation as a strategy. The Straight Talk Editorial Board is comprised of 4 boys and 4 girls who meet twice per month with adults from the KAPC. Along with their peers, these adolescents guide and develop Straight Talk media as part of an interactive and participatory structure (which organisers claim has greatly contributed to its popularity).

Specifically, the Straight Talk Newspaper is produced by and for young people ages 15 to 19. The paper is published in Sheng, a popular patois of KiSwahili and English, and addresses topics generally not found in daily newspapers, such as sexual abuse, pregnancy, homosexuality, masturbation and gender inequality. Personal reflections - e.g., whether or not to disclose an episode of sexual abuse to one's family and/or to get tested to find out whether HIV/AIDS was contracted as a result - are also incorporated into the newspaper's articles, columns, question-and-answer interviews, and cartoons. The paper's "Please Advise" column enables adolescents to respond to questions from their peers. "We want to empower the students themselves to raise as many questions as possible," says one organiser. Each month, about 360,000 copies of the newspaper are produced, 300,000 of which are inserted in issues of The Nation, Kenya's largest daily newspaper (KAPC distributes the remaining 60,000 copies through schools, youth-serving organisations, and partners). Archived issues of the newsletter may be accessed on the Straight Talk website.

Straight Talk Clubs, each with an average of 35 students, aim to help improve adolescent health by fostering peer-to-peer discussion of HIV, by encouraging youth to share opinions about and experiences with confronting high-risk situations, and by helping them develop behaviour-negotiation skills through role-playing activities. Hosted within schools across the country, Straight Talk Clubs discuss issues raised in the newspaper, hear guest speakers, visit health centres and the disabled, and engage in community service projects. One goal is to increase dialogue between adolescents and teachers, and between adolescents and their parents.

Straight Talk has developed a training programme to prepare teachers and youth workers who run the Straight Talk Clubs to handle adolescents' sexuality and reproductive health concerns with sensitivity. The training format is a 2-week class on group management and facilitation that includes peer education and HIV information.

To reinforce the messages shared through the Straight Talk newspaper and the clubs, a 30-minute radio programme is broadcast on KBC English Service on Saturday mornings from 11-11:30 a.m. The theme and focus of the programme is determined by the adolescent editorial board. The programme emphasises first-hand opinions and experiences of adolescents and introduces role-playing scenarios.

Development Issues

Youth, HIV/AIDS, Sexual Health.

Key Points

The newspaper receives some 500 letters each month from across Kenya, many to "Dr. Straight," a physician who advises KAPC, serves on the Straight Talk editorial board, and answers questions in print.

A 2003 knowledge, attitudes, and practices (KAP) survey commission by KAPC found that, of 800 youth in 7 provinces, 74% claimed to have been strongly influenced by Straight Talk on matters of reproductive health and HIV/AIDS. The major actions these respondents took to reduce their risk of HIV infection were: talking about the disease with friends and family, and abstaining from sexual activity until older.

Partners

Kenya Girl Guides Association (KGGA), Program for Appropriate Technology in Health (PATH), Implementing AIDS Prevention and Care (IMPACT), Family Health International (FHI), Ford Foundation.

Sources

Youth InfoNet 21, January 2006; "Snapshots from the Field: Reaching Kenyan Youth with HIV Messages in School" [PDF], by Steve Taravella, Family Health International (FHI), September 2005; and Straight Talk website, February 6 2007 and October 31 2008.

Teaser Image
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